"synopsis" may belong to another edition of this title.
--Systems approach to communication
--Blend of theory and practice
--Reflection opportunities for students in graduate programs on leadership
--Ideas leaders can actively apply and practice
"The authors draw on their experience and stories from the trenches to explain why and how school leaders must invest in strategic school district communications--an investment that pays huge dividends in moving an education agenda forward."--Sylvia Soholt, Sylvia Soholt Strategic Communications
"Gunther, McGowan and Donegan have hit a home run with their inspiring, informative, and instructive book. The book provides the reader with rich and strategic communications for creating school cultures that engage in powerful conversation, inquiry and reflection--essentials for embracing relational trust that leads to continuous improvement and school transformation."--Richard Streedain, co-director, National Louis University/KIPP Education Leadership Program
"Strategic Communications for School Leaders effectively highlights the myriad challenges and landmines faced by educational leaders, as well as the onslaught of opportunities to be misrepresented or misunderstood. Fortunately, Gunther, McGowan and Donegan offer a clear roadmap that illuminates a pathway to the development of systems for ongoing, meaningful, two-way communication. Imbedded in this text are jewels of wisdom that quietly call for the essence of effective communication: honesty, caring, trust, collaboration. I strongly recommend this guidebook to practicing and aspiring school leaders. The practice of strategic communications will result in closer alignment of community values, clearer focus on desired outcomes, strengthened partnerships, and a more efficient organization. At the end of the school year, it is our students who will benefit from such respectful communications and collaborations."--Fred Brill, superintendent, Lafayette School District, Lafayetta, California
"For any school leader concerned about effective communication, Strategic Communications for School Leaders is a must. Writing in a clear, straightforward style, Gunther, McGowan, Donegan not only address the 'how' of effective communications but just as importantly the 'why.' From creating trust and credibility to using technology and giving stakeholders a voice this book covers it all. Strategic Communications for School Leaders should be on the desk of every school leader. I highly recommend it for every administrator and board member. It just became required reading for my students."--Paul Johnson, Bowling Green State University
"Educational leaders are notoriously good at developing plans and implementing projects. They are a bit less so at communicating their intentions, listening for feedback, and traversing the tricky politics of educational landscapes. This book provides an essential roadmap for these difficult yet critical skills. The authors have done a remarkable job of showing clearly how leaders can strengthen their schools and districts through better communication. "--Ted Purinton, National-Louis University
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