Public Opinion: Measuring the American Mind

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9781442215023: Public Opinion: Measuring the American Mind

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About the Author:

Barbara A. Bardes is professor emeritus of political science at the University of Cincinnati. She is the author of American Government and Politics Today and Declarations of Independence.

Robert W. Oldendick is professor of political science at the University of South Carolina. He is also the director of the South Carolina State Survey, a biannual survey of the state’s residents designed to gauge public opinion on a variety of policy issues facing South Carolina.

Review:

The latest edition of this popular public opinion text is as useful and informative as its past versions. It covers all the central concepts necessary for a full understanding of the how public opinion is measured and also includes several chapters that address Americans’ views on range of salient issues. There simply is not a better book for an introductory course on public opinion. (Jason Gainous, University of Louisville)

This text offers undergraduate students the full package, beginning with the history of polling and then guiding them through the measurement, usage, and origins of public opinion. It teaches students the essentials without overburdening them with a laundry list of terms and academic scholarship. The core strength of this text is the four chapters on public opinion toward controversial issues, such as race, social welfare, and foreign policy. Few books on the market offer such a detailed and engaging discussion of these areas. With this book in hand, students leave the classroom as better public opinion scholars and consumers. (Terri L. Towner, Oakland University)

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Bardes, Barbara A., Oldendick, Robert W.
Published by Rowman & Littlefield Publisher (2012)
ISBN 10: 144221502X ISBN 13: 9781442215023
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Bardes, Barbara A.,/ Oldendick, Robert W.
Published by Rowman & Littlefield Pub Inc (2012)
ISBN 10: 144221502X ISBN 13: 9781442215023
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Book Description Rowman & Littlefield Pub Inc, 2012. Paperback. Book Condition: Brand New. 4th edition. 377 pages. 9.00x6.00x0.75 inches. In Stock. Bookseller Inventory # zk144221502X

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