About the Author:
Marcel Danesi is professor of anthropology, semiotics, and communication theory at the University of Toronto.
Review:
In this new edition, Marcel Danesi explores Pop Culture through its stages in history in his characteristic, compelling style that connects with readers of all backgrounds. He illustrates important concepts with brilliant examples,introduces important theoretical concepts with engaging descriptions of particular events in the history of pop culture without unnecessary jargon or ideological bias. As readers will enjoy Danesi’s expansive knowledge in music, the media, and other aspects of pop culture they will also receive an expert initiation into semiotics and critical thinking about the culture they live in. (Prisca Augustyn, Florida Atlantic University)
Marcel Danesi is renowned worldwide for his scholarship in popular culture. His completely revised edition of his Popular Culture: Introductory Perspectives contains important new information based on significant recent events in the field. In the second edition, Marcel Danesi employs his usual analytical and synthetic skills to provide readers with an enlightening, interesting, discerning, and eloquent discussion and interpretation of the evolution of trends in pop culture with his characteristic clear and comprehensible writing style. This volume is an indispensable introduction to the multi-faceted world of pop culture.
(Frank Nuessel, University of Louisville)
Marcel Danesi remains a giant in the field. Since Roland Barthes, nobody has promoted the semiotics of popular culture so vigorously. In this new edition of his widely used book, revised for the digital era, Danesi provides an overview on ‘pop’ that encompasses the major media while analysing the reasons for popular culture’s power and pervasiveness. This second edition of Popular Culture: Introductory Perspectives offers an invaluable entrée into the awareness of pop’s vicissitudes for the student and the general reader alike (Paul Cobley, London Metropolitan University)
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