Dosage: A Guiding Principle for Health Communicators uses “dosage” as a metaphor to help all healthcare professionals apply basic communication principles to their work.
After a general overview of communication and its paramount importance in the health care setting, J. David Johnson, a professor of communications and former media research analyst for the U.S. Information Agency and author of five previous books, outlines the best practices for
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J. David Johnson is a professor in the Department of Communication at the University of Kentucky.Review:
Dosage is an important reframing of how we think about the challenges of communicating about health. Johnson thoughtfully uses the metaphor of pharmacological dose and demonstrates its applicability across a range of contexts, from the doctor breaking bad news to a patient, to distributed teams seeking to coordinate activity, to health promotion campaigns for behavior change. Health communicators -- whether marketing professionals, nurses and social workers, marketing practitioners, or social media bloggers -- can easily pick up lessons here from a wealth of scholarship about message development, channel selection, timing and frequency, and how to avoid the negative consequences of too much communication about a health issue. Here is a top-flight scholar offering us a new way to re-vision the challenges of professional communication. (James W. Dearing, Michigan State University)
This textbook is long overdue and unprecedented in the social scientific literature. The question of how much is enough is seldom addressed in research and Johnson's book takes a critical and empirically-based examination of this question in health communication. (Thomas Feeley, Professor and Chair of Communication, University at Buffalo, The State University of New York)
Citing a dearth of information available to the physician for guidance in imparting medical information to patients, Johnson presents the "dosage metaphor." With a focus on amount, frequency, sequencing, delivery system, interaction with other agents, and contraindications he provides answers to fundamental problems that all health communicators face. There are nine chapters: introduction and overview; definition and the use of metaphor; interpersonal communication; inter-professional teams; mass media; diffusion and dissemination; change; health information technology; and final analysis. Inter alia, he describes communication campaigns, new health information technologies, social media, the wisdom of crowds, and discusses the policy issues raised by the dosage metaphor. This concise and interesting book is for doctors, nurses, social workers, and marketers. There are figures, tables boxes, and a bibliography. (Book News, Inc.)
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Book Description ROWMAN LITTLEFIELD, United States, 2013. Hardback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Healthcare professionals calculate dosage when dispensing medicine and determining treatment plans. This text applies the concept of dosage to communication. We often assume that more is more when it comes to communicating, but in all interactions there are ideal and different quantities of communication that will get the job done with a better result. Dosage explores this concept of varying doses of communication within the field of health communication, examining one-on-one, doctor-patient interactions and broader, public-health contexts, encouraging aspiring healthcare professionals to consider the best ways to communicate with patients, colleagues, and the public. Bookseller Inventory # BTE9781442221246
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Book Description 2013. Hardcover. Book Condition: New. Hardcover. Healthcare professionals calculate dosage when dispensing medicine and determining treatment plans. This text applies the concept of dosage to communication. We often assume t.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 200 pages. 0.399. Bookseller Inventory # 9781442221246
Book Description Rowman & Littlefield Pub Inc, 2013. Hardcover. Book Condition: Brand New. 181 pages. 9.50x6.50x0.75 inches. In Stock. Bookseller Inventory # 1442221240