An anonymous musician plays Pachelbel's Canon on the electric guitar in a clip that has been viewed over sixty million times. The Dramatic Gopher is viewed over sixteen million times, as is a severely inebriated David Hasselhoff attempting to eat a hamburger. Over 800 variations, parodies, and parodies-of-parodies are uploaded of Beyonce Knowles' Single Ladies dance. Tay Zonday sings Chocolate Rain in a video viewed almost forty million times and scores himself a record deal. Obama Girl enters the political arena with contributions such as I Got a Crush on Obama and gets coverage in mainstream news networks.
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Michael Strangelove has been called a “guru of Internet advertising” (Wired) and “the man who literally wrote the book on commercialization of the net” (Canadian Business). He is a lecturer in the Department of Communication Studies at the University of Ottawa.Review:
'Watching YouTube is well-written, carefully researched, and a pleasure to read. Michael Strangelove beautifully brings together contemporary research and a fast-growing body of video to draw coherence and clarity from a seemingly chaotic cultural space and practice.' (Alexandra Juhasz, Department of Media Studies, Pitzer College)
'From intimate family moments caught on webcams to camcorders in the battlefields of Iraq, Strangelove provides a solid analysis of a wide variety of emerging YouTube genres, interactions, and communities. This volume will forever be a key resource to those of us who are interested in what happened in those early days of YouTube when millions of people started sharing little pieces of themselves and their lives through web video.' (Michael Wesch, Anthropology Program, Kansas State University)
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Book Description University of Toronto Press. Hardcover. Book Condition: New. New copy - Usually dispatched within 2 working days. Bookseller Inventory # B9781442641457
Book Description University of Toronto Press, 2010. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # CW-9781442641457
Book Description Univ of Toronto Pr, 2010. Hardcover. Book Condition: Brand New. 1st edition. 272 pages. 9.00x6.00x1.00 inches. In Stock. Bookseller Inventory # __1442641452
Book Description University of Toronto Press, Scholarly Publishing Division, 2010. Hardcover. Book Condition: New. Bookseller Inventory # DADAX1442641452