The Why Axis: Hidden Motives And The Undiscovered Economics Of Ev, The

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9781443407588: The Why Axis: Hidden Motives And The Undiscovered Economics Of Ev, The
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Two of Forbes Magazine’s “world’s most powerful economists” provide the breakthrough ideas tochallenge the assumptions of human decision-making

In this groundbreaking book, lauded behavioural economists Uri Gneezy and John List uncover what motivates people and, most importantly, why and how the right incentives can work to change behaviour and effect the world around us. Called the “Indiana Joneses of economics” because of their unorthodox approach, Gneezy and List have travelled the world conducting field experiments in order to study people’s actions in their natural environments. Through their original research, Gneezy and List have sought the answers to everything from life’s big-issue questions—the problems of discrimination, gender inequality, low rates of charitable giving—to everyday business issues such as low workplace productivity and price setting, all through the lenses of motivation and incentive. Their work is both revolutionary and immensely practical. It allows us to take action on big and little problems in ways that will no longer rely on assumptions but on the evidence of what really works to create change.

By uncovering ways to improve people’s behavior through the right incentives, Gneezy and List have given us the tools to change our schools, our neighbourhoods, our businesses and our world for the better.

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About the Author:

URI GNEEZY is the Atkinson/Epstein endowed chair in behavioural economics and professor of economics and strategy at the Rady School of Management at UC San Diego. Before joining the Rady School, Gneezy was a faculty member at the University of Chicago, and at the Israeli universities Technion and Haifa.

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The sign on the road in the Khasi hills of northeast India had a puzzling message: Equitable distribution of self-acquired property rights.” We asked Minott, our driver, what it meant.

I do not work in the rice fields, like most men of my tribe,” he told us proudly. I work as a translator. And a driver. And I operate a gas station in my sister’s house. And I trade goods at the market. You see! I work very hard!”

We nodded in agreement. He certainly seemed like a natural-born entrepreneur .But Minott’s life was constricted. Many of the things he wanted to do required his sister’s permission, because in the matrilineal Khasi society, women hold the economic power. The sign on the road, Minott explained, was part of a nascent men’s movement, as the men in Khasi society began to articulate their resentment over being treated as breeding bulls and babysitters.” Here was a parallel universe one we believed might help us solve one of the most vexing economic questions in Western society, inequality between men and women.

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Uri Gneezy; John List
Published by HarperCollins Publishers (2013)
ISBN 10: 1443407585 ISBN 13: 9781443407588
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