The Big Shift: The Seismic Change In Canadian Politics, Business

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9781443416450: The Big Shift: The Seismic Change In Canadian Politics, Business

The political, media and business elites of Toronto, Ottawa and Montreal ran this country for almost its entire history. But in the last few years, they have lost their power, and most of them still do not realize it’s gone. The Laurentian Consensus, a name John Ibbitson coined for the dusty liberal elite, has been replaced by a new, powerful coalition based in the West and supported by immigrant voters in Ontario. So what happened?

Great global migrations have washed over Canada. Most people are unaware that the keystone economic and political drivers of this country are now Western Canada and the immigrants from China, India, and other Asian countries who increasingly are turning Ontario into a Pacific-oriented province. Those in politics and business have greatly underestimated how conservative these newcomers are, and how conservative they are making our country. Canada, with an ever-evolving and growing economy and a constantly changing demographic base, has become divorced from the traditions of its past and is moving in an entirely new direction.

In The Big Shift, John Ibbitson and Darrell Bricker argue that one of the world’s most consensual countries is polarizing, with the west versus the east, suburban versus urban, immigrants versus old school, coffee drinkers versus consumers of energy drinks. The winners—in politics, in business, in life—will figure out where the people are and go there too.

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About the Author:

DARRELL BRICKER is CEO of Ipsos Global Public Affairs. At the Ipsos-Reid Corporation since 1990, Bricker holds a PhD in political science from Carleton University and is the co-author (with Edward Greenspon) of Searching for Certainty: Inside the New Canadian Mindset. He is the co-author (with John Wright) of Canuckology: From Dollars to Donuts—Canada’s Premiere

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