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This book consists of various chapters which focus on the wider contexts of management innovation, entrepreneurship, and human resource management practices. Furthermore, the contributions are authored by scholars from all over the world, allowing the book to adopt a truly global perspective. Innovation is, without doubt, the foundation of economic growth and corporate prosperity, while entrepreneurship, on the other hand, provides all the necessary mobilization for this growth and prosperity. Human Resource Management practices safeguard internal relationship approaches, sustainability and efficiency. The book provides detailed insights into subjects as diverse as innovation, competitiveness, innovative business, human resource management practices, corporate entrepreneurship, management change, marketing, risk management, transnational innovation strategies and tactics, and innovative corporate practices. This volume provides scientific evidence and direction to businesses regarding competing in todays ever-changing environment. It will be of particular interest to scholars, students, researchers and practitioners throughout the business world, given that it covers a wide spectrum of business types and industry sectors.
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Dr Demetris Vrontis is Professor of Marketing, and Executive Dean and Director at the University of Nicosia, Cyprus. Professor Vrontis is the Editor-in-Chief of the EuroMed Journal of Business and the President of the EuroMed Research Business Institute. His prime research interests are in strategic marketing planning, branding, marketing communications and wine marketing, areas in which he has widely published and consulted. Georgia Sakka is a Youth Worker at the Youth Board of Cyprus. She is also an EU Project Coordinator at the EuroMed Research Business Institute and the Conference Administrator at the EuroMed Academy of Business. Her research interests focus on human resource management practices, gender, cyber ethics and youth-related issues. Monaliz Amirkhanpour is a PhD candidate in Business and Management at the Faculty of Business, Education and Professional Studies (BEPS) of the University of Gloucestershire, UK. Her research is focused on the application of mobile marketing as a direct marketing promotional channel within the retail industry.
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Book Description Cambridge Scholars Publishing, 2015. Condition: New. book. Seller Inventory # M1443874647
Book Description Cambridge Scholars Pub, 2015. Hardcover. Condition: Brand New. 1st unabridged edition. 330 pages. 8.75x6.00x1.00 inches. In Stock. Seller Inventory # zk1443874647