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The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Marketing for Success helps you to take your marketing to a whole new level. By honing your imaginative skills and injecting great creative planning into your marketing you can keep way ahead of your competition. Develop winning strategy Generate publicity Know your audience Communicate your message Explore opportunities
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J. Jonathan Gabay is an award-winning copywriter, course director at the Chartered Institute of Marketing, the world's biggest marketing training organisation, and director of a creative marketing consultancy firm.
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Book Description Hodder Education, 2011. Condition: New. Seller Inventory # 9781444123272