Global Communication: Theories, Stakeholders, and Trends

3.32 avg rating
( 19 ratings by Goodreads )
 
9781444330304: Global Communication: Theories, Stakeholders, and Trends

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.  

  • Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
  • Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak
  • Covers the global war on terrorism and the substantial US investment in Iraqi media
  • Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood
  • Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media 

"synopsis" may belong to another edition of this title.

Book Description:

The second edition of this major text in global communication has been fully revised to bring it up to date with advances in this dynamic field. Discussing the major trends, stakeholders, and global activities involved in international communications, this book provides new insights into the worldwide factors affecting media. Utilizes numerous and diverse examples of media stakeholders, including CNN, AOL / TimeWarner, the BBC, and the music industry. Offers a user-friendly balance of theoretical and empirical materialOrganized accessibly around two main theories: electronic colonialism and world system theoryPlaces emphasis on the history of the international communications debateFeatures engaging examples from media coverage on the war of terrorism to the birth of the iPod. This newly revised edition provides updates on all developments in media since 2002 and most substantially on the war on terrorism, Afghanistan and Iraq wars, post 9/11, al-Jazeera and Arabic media systems. Global Communication, second edition is also accompanied by a fully updated instructor's manual.

From the Back Cover:

Global Communication is the definitive text on multinational communication and media conglomerates and explores how global media, particularly CNN, the BBC, Euronews, and Al-Jazeera, influence audiences and policymakers alike. As the global economy expands, global communication moves in unison with it, and McPhail examines the significant interrelationship between the two. His thoroughly revised new edition identifies the major trends currently influencing global communication and media and examines structural issues using world system theory and electronic colonialism theory.

With four new chapters covering Asia and China, Europe, the Middle East, and public diplomacy, the third edition of this major text provides fresh insights into global communication and media and includes discussions of Google, social networking, blogging, and the issues framing the global war on terrorism.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Thomas L. McPhail
Published by Wiley-Blackwell (2010)
ISBN 10: 1444330306 ISBN 13: 9781444330304
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Wiley-Blackwell, 2010. Paperback. Book Condition: New. 3. Bookseller Inventory # DADAX1444330306

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.00
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Thomas L. McPhail
Published by John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 1444330306 ISBN 13: 9781444330304
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike. Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective Updates the story of arab media with a section on Arab Media and the Al Jazeera Effect by Middle East-based expert Lawrence Pintak Covers the global war on terrorism and the substantial US investment in Iraqi media Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media. Bookseller Inventory # LIO9781444330304

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.88
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Thomas L. McPhail
Published by John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 1444330306 ISBN 13: 9781444330304
New Paperback Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike. Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective Updates the story of arab media with a section on Arab Media and the Al Jazeera Effect by Middle East-based expert Lawrence Pintak Covers the global war on terrorism and the substantial US investment in Iraqi media Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media. Bookseller Inventory # LIO9781444330304

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.25
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

McPhail, Thomas L.
Published by Wiley-Blackwell (2010)
ISBN 10: 1444330306 ISBN 13: 9781444330304
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Wiley-Blackwell, 2010. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P111444330306

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 39.27
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

5.

McPhail, Thomas L.
Published by Wiley-Blackwell
ISBN 10: 1444330306 ISBN 13: 9781444330304
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Wiley-Blackwell. PAPERBACK. Book Condition: New. 1444330306 New Condition. Bookseller Inventory # NEW7.0612822

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds