The Handbook of Global Health Communication

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9781444338621: The Handbook of Global Health Communication
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International in scope, The Handbook of Global HealthCommunication offers a comprehensive and up-to-date analysis ofthe role of communication processes in global public health,development and social change

  • Brings together 32 contributions from well-respected scholarsand practitioners in the field, addressing a wide range ofcommunication approaches in current global health programs
  • Offers an integrated view that links communication to thestrengthening of health services, the involvement of affectedcommunities in shaping health policies and improving care, and theempowerment of citizens in making decisions about health
  • Adopts a broad understanding of communication that goes beyondconventional divisions between informational and participatoryapproaches

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From the Back Cover:

Few people dispute the central role of communication in globalpublic health and development, and its applications in local andinternational aid programs. Yet questions remain unanswered and newchallenges have emerged about the role of communication processesin improving health conditions among communities, and promotingbroader social change in international health contexts.

The Handbook of Global Health Communication offers acomprehensive overview of contemporary theoretical and appliedresearch issues in global health communication, development andsocial change. Exploring multiple perspectives and approaches inthe study of communication, health and development, this volumeprovides a comprehensive and up-to-date analysis through acollection of original essays that review and analyze historical,institutional, social, cultural and political dimensions of globalhealth communication.

The Handbook covers a wide range of new and establishedcommunication approaches, including positive deviance, complexityapproaches, participatory communication and edutainment, andaddresses health and cross-cutting issues that range from sexualand reproductive health and family planning to gender and humanrights, drawing insights and experiences from health programs andinterventions from around the world.

About the Author:

Rafael Obregon is Associate Professor in the School of MediaArts & Studies and Director of the Communication andDevelopment Studies Program at Ohio University. He has taught andserved as an administrator for the Program for Social Communicationat Colombia's Universidad del Norte and has taught and conductedresearch in Africa, Asia and Latin America. He serves on theeditorial board of several journals, including the Journal ofHealth Communication. His research interests are healthcommunication and development, capacity strengthening, andmonitoring and evaluation.

Silvio Waisbord is Professor in the School of Media andPublic Affairs at George Washington University. He is theeditor-in-chief of the International Journal ofPress/Politics. From 2002 to 2005, he was Senior ProgramOfficer in the Academy for Educational Development. He hasconducted research and lectured in Latin America and Africa. Hisareas of interest are journalism and politics, and the role ofmedia and communication in development and global healthprograms.

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Book Description John Wiley and Sons Ltd, United Kingdom, 2012. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programsOffers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about healthAdopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches. Seller Inventory # AAH9781444338621

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Book Description John Wiley and Sons Ltd, United Kingdom, 2012. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programsOffers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about healthAdopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches. Seller Inventory # BTE9781444338621

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