The SAGE Handbook of International Corporate and Public Affairs

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9781446276112: The SAGE Handbook of International Corporate and Public Affairs

This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (Handbook of Public Affairs, 2005) by comprehensively updating, extending and enhancing the content and structure, setting a new standard for the practitioner and student of the global corporate and public affairs disciplines. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organized into six thematic sections. These include: * Foundations of PA * PA and its relationship to other Key Disciplines * Emerging Trends in PA * The Regional Development and Application of PA * a generously sized Case Studies of PA in Action * and practitioner-supporting scholarship on Tactical Approaches to Executing PA. Containing contributions from thirty leading, global thought leading scholars in the field today, this Handbook will serve the needs of researchers, instructors, students and professionals alike.

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About the Author:

Phil Harris Is Executive Dean of the Faculty of Business, Enterprise and Life Long Learning and holder of the Westminster Chair of Marketing and Public Affairs at the University of Chester and a Director of the Chester Intl. Centre for Corporate and Public Affairs Research . He is a past Chairman of the Marketing Council (UK) PLC, Board member of the Chartered Institute of Marketing, Prof. of Marketing at the University of Otago (NZ) and Founding Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. He is joint founding editor of the Journal of Public Affairs and a member of a number of international editorial and advisory boards and has published extensively over 150 publications in the area of Chinese business, lobbying, entrepreneurship, political marketing, public affairs, relationship marketing and international trade. He has been actively involved in public affairs for two decades.Craig S. Fleisher is the Chief Learning Officer at Aurora WDC, Madison, Wisconsin, USA, graduate EMSCom faculty at Universita della Svizzera Italiana (CH), and Professor (Adj.) at Tampere University of Technology (Finland). He was formerly an endowed research chair, MBA director, dean & Professor at several universities. Craig is a past President of a national public affairs association (Canada), intl. strategy association (SCIP), and CI Foundation chair (USA). Associate Editor of the Journal of Public Affairs, member of numerous editorial boards, and author of over 150 publications, he is a top-rated Google Scholar in the areas of corporate and public affairs communication, business-government relations, non-market strategy and strategic intelligence.  Craig has won numerous international, national, university instructional and scholarly awards for his efforts in over 25 years in academe. He advises and runs workshops for numerous blue chip brands in insight-related processes and speaks about his thought-leading ideas around the globe.

Review:

This global handbook covers the whole international scene in public affairs and communication in policy matters. It is the first Public Affairs book to cover all the major continents and give in-depth insights and guidance on business, government policy and international trade communication. The breadth of authors is of the highest quality and it will make a substantial contribution to the development of dialogue between nations and businesses worldwide.

--Xiaoying Zhang

Harris and Fleisher have produced a substantial update to their groundbreaking Handbook of Public Affairs. No second look required to know upfront that this work will be seen soon on bookshelves in executive offices and on prominent scholars desks and certainly be a requirement in classrooms around the world. This fine work reflects the massive changes that have occurred in the political arena, the growing challenges for the corporate boardroom and consequently the public, just to mention the unparalleled impact of social media today and the extension of PA practice to China and other nations on the rise.
--Christian Scheucher

Since the 1980s public affairs has evolved from being perceived as a subject that is little more than a policy oriented sub-field of public relations to a body of knowledge that is essential for understanding the public policy process and the various influences on policy and corporate discourse. Contemporary globalisation processes and changes in the understanding of governance in public, private and hybrid organisations go hand-in-hand with recognition of the essential nature of public affairs management. As the editors suggest, most businesses, government agencies, media, and NGOs have a stake, especially in democracies and emerging democracies, in cultivating a dialogue that is informed, fact driven, timely, responsive and progressive. The Sage Handbook of International Corporate and Public Affairs is an essential companion to such a dialogue, offering a rich account of the development of the field as well as its applications, and will be welcomed by students of the subject for years to come.

--C. Michael Hall

In this increasingly important, but under-examined field, no other collection of material comes close to giving such a comprehensive view of the development of public affairs research, teaching and practice. Drawing on the leading researchers and practitioners around the world this volume brings the reader up to date on the multifaceted and increasingly integrated world of global public affairs, including a detailed analysis of its conceptual evolution, current functioning, and projected developments, by country and region. It is the bible for practitioners, researchers and observers of the field of an organisation's relationship with its social and political publics.
--Geoff Allen

This is an incredibly timely book that explores the global phenomena of public affairs in a way that answers the naive superficiality of the anti-lobbying narrative. It provides both theoretical and practical examples to illustrate both the impact of new technologies, such as that of social media, as well as the long-standing imperatives of managing the boundaries between government and business. The volume itself exploits the often overly-policed zones that purport to protect individual disciplinary perspective and, by doing so, provides student, scholar and practitioners alike with valuable insights into the world of public affairs management.

--Neil Collins

This is the book and guide on international Public Affairs that every businessman, politician and practitioner must have. It gives comprehensive coverage of this critical world skill and includes many of the leading figures worldwide. The text not only covers America and Europe, which the earlier Handbook did, but includes quality coverage of Asia, Africa and Latin America. This is the book for the international public affairs practitioner or trade negotiator

--Henry Sun

This Handbook aims at readers who practice or train for Public Affairs (PA) or Public Affairs Management (PAM). Phil Harris and Craig Fleisher, as editors, bring together thirty expert essays that demonstrate remarkable applications of this field over recent years. They also include six specific case studies situated in Europe, Asia, Africa and Latin America. These show why it is impossible to define the outer limits of this discipline: the complex interactions of business, governments, and societies never stand still. A pragmatic discipline must remain open-ended because there is no predicting what strategic adaptations may work best. This handbook is educational in the best sense.

--John G Blair

Serious academic reflection on the international practice of public affairs management should be a necessary and integral part of business and management school study, urge Phil Harris and Craig Fleisher in their latest volume on the discipline. Bringing together international case studies and theoretical analyses, while linking public affairs to other disciplines and practice, and identifying new trends, the authors have assembled a wide range of international contributors to provide a comprehensive overview of public affairs management which will become a valuable text-book for teaching purposes at undergraduate and taught postgraduate levels.

--Leighton Andrews

From the definition and concept of global public affairs, through to campaign design, implementation and measurement this handbook adds weight and value to current debate and future thinking. It's essential not just for those who study what public affairs is, but those who put the theory into practice at the frontline every day. A must-read publication for every globally-minded government relations and corporate affairs professional whether they're operating in London, Washington DC, Kenya or Korea.

--Craig Hoy

Many organizations who never dreamed of having to pay attention to the public policy arena not just in the United States, but across the globe. If they don't engage, they must resign themselves to letting lawmakers and regulators make decisions for them on market growth, employee relations and even their organizational culture. The Handbook of International Corporate Andy Public Affairs by Craig Fleisher and Phil Harris can help these organizations, as well as veteran public policy practitioners. Read this book and you will understand the forces that are impacting your organization and how to engage in the process in a thoughtful, results-oriented way.
--Amy Showalter

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Book Description Sage Publications Ltd, United Kingdom, 2017. Hardback. Book Condition: New. Language: English . Brand New Book. This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PAPA and its relationship to other Key DisciplinesEmerging Trends in PAThe Regional Development and Application of PACase Studies of PA in ActionTactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike. Bookseller Inventory # AAX9781446276112

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Book Description Sage Publications Ltd, United Kingdom, 2017. Hardback. Book Condition: New. Language: English . Brand New Book. This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PAPA and its relationship to other Key DisciplinesEmerging Trends in PAThe Regional Development and Application of PACase Studies of PA in ActionTactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike. Bookseller Inventory # AAX9781446276112

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Book Description SAGE Publications Ltd. Book Condition: New. The new edition of this book includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. Editor(s): Harris, Phil; Fleisher, Craig S. Num Pages: 728 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 246 x 184. . . 2017. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781446276112

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