Email Marketing 101: Tips and guidelines

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9781449540319: Email Marketing 101: Tips and guidelines

* Learn to start and build a solid permission based email list, get your audience to open, read and act on your emails, then use your results to hone your email marketing program as you progress. * Learn proven tips and guidelines: Email marketing basics Use email to enhance your total marketing strategy Understanding email etiquette and laws Permission based marketing Relationship based marketing Contact list building and management When to schedule your emails Determining what your audience values Delivery strategies that work Subject lines that work Get your email delivered and read Passing spam filters and other delivery challenges Creating effective subject lines

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About the Author:

Author of the Tampa Options email newsletter, Sturm is an effective communicator who uses email to create, unify, inform, connect and mobilize a community.

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