The Problem with Penguins: Stand Out in a Crowded Marketplace by Packaging Your BIG Idea - Hardcover

Bill Bishop

Hardcover

ISBN 10: 1450212026 ISBN 13: 9781450212021

Publisher: iUniverse, 2010

Synopsis

Would you like to attract more high-quality customers and make a lot more money?

If so, The Problem with Penguins, written by Bill Bishop, author of the bestseller How to Sell a Lobster, can help you with your penguin problem! Learn how to stand out in a crowded marketplace by effectively branding and packaging your BIG Idea.

In his trademark fun and entertaining style, Bishop explains:

• Why most companies will never stand out in their marketplace, and how to avoid a similar fate;
• Innovative methods to create a BIG Idea, something new, better, and different, even in the most traditional companies, industries and product/service categories;
• A step-by-step process to brand and package your BIG Idea;
• How to develop BIG promotional ideas to attract more high-quality prospects;
• Twenty-first Century "packaged" marketing techniques to sell your BIG Idea easier, faster, and for more money;
• Strategies to bring your BIG Idea to market faster and easier, while overcoming inertia, procrastination, and negative thinking; plus
• Dozens of real life examples of successful BIG Ideas created by entrepreneurs in many different industries.

Start today to build a great business and stand out from the other penguins in your industry!

About this title

About the Author

Bill Bishop is the CEO of Bishop Information Group Inc., one of the world's leading branding, packaging, and sales-coaching companies. Over the past twenty-five years, Bill and his team of coaches have helped more than 4,000 companies make more money. He lives in Toronto, Ontario, with his wife, Ginny and their two children.

Edition details

• Publisher: iUniverse
• Publication date: 2010
• Language: English
• ISBN 10: 1450212026
• ISBN 13: 9781450212021
• Binding: Hardcover
• Number of pages: 196