Marketing Action Plans: Outlines, Templates, and Guidelines for Gaining a Unique Competitive Edge - Hardcover

Rees, Morgan D

Hardcover

ISBN 10: 1450237355 ISBN 13: 9781450237352

Publisher: iUniverse, 2010

Synopsis

Is your business not reaching enough prospects, experiencing long sales cycles, or not seeing your marketing campaigns generating the revenue you expect? What if you could have instant access to preexisting plans, do more in less time, save money, and increase your ROI? Morgan Rees has put it all together in Marketing Action Plans, a concise, step-by-step book with bottom line guides and strategies that will take your company from invisible to remarkable. It's like having your own marketing department available to you, twenty-four hours a day, every day! Learn from Morgan's experience with such notable brands as Philips Electronics, Norelco, Marantz, Magnavox, Citrix Online, Netgear, and Honeywell. Marketing Action Plans offers ready-to-use plans, processes, outlines, guidelines, booklets, templates, and forms that you can customize by simply filling in the details. Some customization will be necessary to fit the needs of your organization, but a substantial part of your plan, layout, and content are provided. Marketing Action Plans is a year-round resource tool. It's not the kind of book that sits on your bookshelf at home; rather, it is an important tool that can guide you through the development of plans for your company or organization. Enjoy your MAP to success.

About this edition

• Publisher: iUniverse
• Publication date: 2010
• ISBN 10: 1450237355
• ISBN 13: 9781450237352
• Binding: Hardcover
• Number of pages: 216