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This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wong's vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan.
Advance Praise for Approved Marketing Plans for New Products and Services
"Dr. Ken Wong's latest work exemplifies the unassuming and straightforward style he is so famous for. Ken has obviously worked very hard to make things easy for the reader. The work is a step-by-step, logical, detailed and multi-faceted approach to writing the all-important Marketing plan."
-Maurice Williams, PMC, Former Chief Marketing Officer, SingPost, Singapore
"This book helps people to prepare the blueprint of a marketing plan. I learnt a lot from this book and this is a must read for anyone who wants to successfully plan for marketing their products or services. Thanks Professor Ken Wong for bringing out such an excellent textbook."
-Rajen Kumar Shah, Chartered Accountant, DISA, Aditya Birla Group, India
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- PublisheriUniverse
- Publication date2010
- ISBN 10 1450262481
- ISBN 13 9781450262484
- BindingPaperback
- Number of pages188
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wong's vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan. Advance Praise for Approved Marketing Plans for New Products and Services 'Dr. Ken Wong's latest work exemplifies the unassuming and straightforward style he is so famous for. Ken has obviously worked very hard to make things easy for the reader. The work is a step-by-step, logical, detailed and multi-faceted approach to writing the all-important Marketing plan.' -Maurice Williams, PMC, Former Chief Marketing Officer, SingPost, Singapore 'This book helps people to prepare the blueprint of a marketing plan. I learnt a lot from this book and this is a must read for anyone who wants to successfully plan for marketing their products or services. Thanks Professor Ken Wong for bringing out such an excellent textbook.' -Rajen Kumar Shah, Chartered Accountant, DISA, Aditya Birla Group, India. Seller Inventory # 9781450262484
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Book Description Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnThis book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wong s vivid and interesting style, and furnished with examples for new products and servi. Seller Inventory # 447788386
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