"Selling with Space Management"

 
9781450746199:
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Selling with Space ManagementŠ is the Consumer Packaged Goods industry's guidebook to success in Space Management. Dr. Brian Harris calls Selling with Space ManagementŠ "a must read for anyone involved in Space Management, in-store merchandising, or Category Management". Selling with Space ManagementŠ provides retailers and suppliers with nearly 500 pages of real-world examples, illustrations and explanations of Space Management best practices. Chapters and Topics include: New uses of Space Management; Shopper Insights; Retailer-Supplier collaboration; Benefits of Space Management; the Art and Science of Merchandising; Space Management People; Product Library and Planogram Library; Opportunity Analysis; Homework and Data for Projects; Solution Project Start-Up; Retailer and Supplier Dialogue; Advanced Analytics; Neighborhood Marketing; Space Management Presentations; Planogram Tests; Planogram Implementation and Compliance; Glossary of Space Management Terms; and much more!

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