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This textbook is suitable for the following courses: Introduction to Information Systems, Strategic Information Systems, Capstone Information Systems course, Technology Entrepreneurship, Digital Organization/Digital Leadership, Management Information, and Information Technology. This award-winning textbook offers a proven approach that has garnered student praise and increased information systems enrollment. Inspired by out-of-date IS textbooks, Gallaugher wanted to create a book that was not only as engaging as the best Wired and Wall Street Journal articles, but also conveyed durable knowledge using contemporary firms that all students can relate to. This textbook that will get students excited about the role of tech in business with its relevant coverage of today's cutting-edge firms.
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- PublisherFlatWorld
- Publication date2017
- ISBN 10 1453385029
- ISBN 13 9781453385029
- BindingPaperback
- Number of pages506
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