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Here is a little of what you will learn inside of this book: ** TRADEMARKS - Trademarking: What does it mean? - What is a trademark? - Trademark rights - Tell the world about yours - Defining trademarking - The benefits of trademarking - It provides protection - Deterring others - You get great recourse - You wont be sued - Making your trademark unique - How unique is unique? - What they look for - When conflict happens - Pre-searches - Free searches found online - TESS - US trademark search - Creating a trademark that works - Considerations for brand names - Fanciful - Arbitrary - Suggestive - Descriptive - Generic - Ideas to spur your trademark - Brainstorm - Making acronyms work - Speak a new language - Make it up - Cant do it? - Getting trademark clearance - Hiring a trademark attorney - Help for trademark - Application help - The details of trademarking - The cost of trademarking ** PATENTS - Creation and birth of ideas, innovations, patents and brilliant million dollar thoughts, products and services - Defining and protecting innovation - 3 questions - Is there a need for this? - Is this a truly original idea? - What is the potential of this new idea of patent? - Patents, copyright and trademarks - Packaging, pitching and presenting your new idea or patent - Securing capital, funding and dollars - The intricacies and complexities that are contracts and profits - New economy and online marketing - How licensing helps you optimize your new idea, patent and innovation - A frequently asked question about ideas, patents and new ideas - And more!
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