The Discovery Park Ubitour: A mobile experience guided by your cell phone

 
9781453774359: The Discovery Park Ubitour: A mobile experience guided by your cell phone
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The Discovery Park Ubitour is a travel guide for one of the most innovative research parks in the nation. It utilizes 2d codes and a video mystery story, which is presented in "location aware" manner via your iPhone or Android phone at various locations on the Purdue campus. Details at http://ubimark.com/in.

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Dr. Matei, an Associate Professor of Communication at Purdue University, is known for applying, from a cross-analytical perspective, traditional statistical, GIS, and spatial methodologies to the study of information technology and social integration. He has conducted studies on the social and cognitive impact of location aware systems deployed in real or virtual environments. Dr. Matei's teaching portfolio includes research methods, multimedia design, usability, online interaction and online community development classes. His teaching makes use of a number of software platforms he has codeveloped, such as Visible Effort. Dr. Matei is also known for his media work for BBC World Service and for his contributions published in Foreign Policy, Esquire and several leading Romanian newspapers. Robert Yale is a doctoral candidate and graduate lecturer at Purdue University. He earned an M.A. in speech communication from Miami University (Ohio) while serving as the assistant and then head coach of Miami’s nationally recognized competitive speech team. His primary area of research interest is persuasion and single-event decision making in high-stakes situations, including legal, health, and business contexts. Deborah Leiter is a doctoral candidate and graduate lecturer at Purdue University, where she has also served as an Andrews Fellow. She is interested in issues related to media, narrative, and society in the context of the mystery genre. She earned an M.A. in English at the University of Saskatchewan, where she served as the managing editor of the online literary journal The Fieldstone Review. Before her graduate studies, her interest in new and old media was nurtured in her work as an information architect for a division of HarperCollins Publishers.

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