Larry Weeks is the Director of Performance Marketing for a large eCommerce service provider. Larry also consults with business owners showing them how to tap into the power of the Internet to sell more online and drive more foot traffic offline. In this book Larry covers the changes to local marketing in general and focuses on online marketing specifically and discusses.. - Why traditional marketing fails - Creating an online marketing plan - Becoming an authority - Tactics for dominating locally online - Article Marketing - Video Marketing - How to use PPC (pay per click)
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Larry Weeks is an expert in direct marketing, database marketing, online marketing and eCommerce having worked with some of the largest financial institutions and retailers in the world.
"About this title" may belong to another edition of this title.
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