Media Essentials: A Brief Introduction

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9781457693762: Media Essentials: A Brief Introduction
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Media Essentials focuses on the fundamentals of mass communication, helping students keep pace with today's rapidly evolving and converging media. Best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos distill the essential information on media industries and major concepts, incorporate their accessible critical approach, and give students all the study tools they need to succeed in the course and be savvy media consumers. For the second edition of Media Essentials, the authors have added and enriched coverage of media topics instructors asked for, including videogames, convergence, media literacy, streaming music, online journalism, and more. This all comes together in a brief, attractive format — for a very attractive price, about 50% less than competing texts.

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Martin, Christopher R.; Campbell, Richard; Fabos, Bettina
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Richard Campbell; Christopher R. Martin; Bettina Fabos
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Book Description BEDFORD BOOKS, 2015. Paperback. Condition: New. 3rd ed.. Language: English . Brand New Book. Media Essentials focuses on the fundamentals of mass communication, helping students keep pace with today s rapidly evolving and converging media. Best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos distill the essential information on media industries and major concepts, incorporate their accessible critical approach, and give students all the study tools they need to succeed in the course and be savvy media consumers. For the second edition of Media Essentials, the authors have added and enriched coverage of media topics instructors asked for, including videogames, convergence, media literacy, streaming music, online journalism, and more. This all comes together in a brief, attractive format for a very attractive price, about 50 less than competing texts. Seller Inventory # AAS9781457693762

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University Richard Campbell, University Christopher R Martin, Professor Bettina Fabos
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Book Description BEDFORD BOOKS, 2015. Paperback. Condition: New. 3rd ed.. Language: English . Brand New Book. Media Essentials focuses on the fundamentals of mass communication, helping students keep pace with today s rapidly evolving and converging media. Best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos distill the essential information on media industries and major concepts, incorporate their accessible critical approach, and give students all the study tools they need to succeed in the course and be savvy media consumers. For the second edition of Media Essentials, the authors have added and enriched coverage of media topics instructors asked for, including videogames, convergence, media literacy, streaming music, online journalism, and more. This all comes together in a brief, attractive format for a very attractive price, about 50 less than competing texts. Seller Inventory # AAS9781457693762

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Book Description Bedford Books. Paperback. Condition: New. New copy - Usually dispatched within 2 working days. Seller Inventory # B9781457693762

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