Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are

0 avg rating
( 0 ratings by Goodreads )
 
9781459625914: Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are
View all copies of this ISBN edition:
 
 

In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life - particularly your employer - and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world. ''Squarely delivers where other books have left off by creating a genuine self - understanding and a strong picture of the person you are and want to become to create real sustainable personal change.'' - Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company ''A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.'' - Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines ''Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously.'' - Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH ''From this book you'll experience deep introspection and discover your own brand which will surely ignite personal and professional growth.'' - Heather Backstrom, Employee Development Manager, Moog, Inc. - Aircraft Group

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

David McNally and Karl D Speak
Published by ReadHowYouWant (2012)
ISBN 10: 1459625919 ISBN 13: 9781459625914
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description ReadHowYouWant, 2012. Condition: New. book. Seller Inventory # M1459625919

More information about this seller | Contact this seller

Buy New
US$ 20.21
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Karl D Speak, David McNally and
Published by ReadHowYouWant (2012)
ISBN 10: 1459625919 ISBN 13: 9781459625914
New Paperback Quantity Available: 1
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description ReadHowYouWant, 2012. Paperback. Condition: New. Never used!. Seller Inventory # P111459625919

More information about this seller | Contact this seller

Buy New
US$ 54.09
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

David McNally and Karl D Speak
Published by ReadHowYouWant (2012)
ISBN 10: 1459625919 ISBN 13: 9781459625914
New Paperback Quantity Available: 1
Print on Demand
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description ReadHowYouWant, 2012. Paperback. Condition: Brand New. large print 16 pt edition. 208 pages. 10.00x7.75x0.47 inches. This item is printed on demand. Seller Inventory # zk1459625919

More information about this seller | Contact this seller

Buy New
US$ 51.30
Convert Currency

Add to Basket

Shipping: US$ 7.97
From United Kingdom to U.S.A.
Destination, Rates & Speeds