Big Vision, Small Business: 4 Keys to Success without Growing Big

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9781459682559: Big Vision, Small Business: 4 Keys to Success without Growing Big
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While most of the business world worships size and constant growth, Big Vision, Small Business celebrates the art - and power - of small. Based on interviews with more than seventy small - business owners and on her own experiences as a successful small - business entrepreneur, Jamie Walters shows how a business can stay small and remain vital, healthy, and rewarding. If you long to run a successful, socially conscious enterprise as one element of a fulfilling personal life, Big Vision, Small Business shows you how. Covering growth options and small - enterprise advantages, inspired visioning, communication, and right - relationship, mindset issues and expectation management, and wisdom and mastery practices, Big Vision, Small Business is a must - read for every entrepreneur and futurist. Walters defines for keys essential to creating a small business with a big vision: ? Creating alternatives to the dominant definition of ''growth ? Learning the art of visioning big ? Creating ''right relationships'' with employees, customers, and others ? Overcoming the common stumbling blocks, such as money, risk, competition, and success.

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About the Author:

Jamie S. Walters is founder of Ivy Sea, Inc., a ""small size, big impact"" organizational consulting firm. The firm's award-winning public service website, Ivy Sea Online, (www.ivysea.com) has been recognized by Harvard Business School, About.com, Entrepreneur's Edge, The CEO Refresher, Edu-Leadership, and others as one of the best Internet sites for small-enterprise owners, entrepreneurs, and organizational leaders.

From Library Journal:

Author and entrepreneur Walters, founder of Ivy Sea, Inc., an organizational consulting firm, shares her expertise here on the power of the small enterprise. The book is based on her extensive research, including interviews with over 70 small-business owners. Walters states that her book is "intended to validate, challenge, and expand readers' current knowledge, and experience base," and she has "included chapters that are more conceptual and data-oriented and provide a bird's-eye view of small enterprise and its contributions and strengths." Not merely a how-to on running a small business, this provides a thoughtful, thorough analysis of the advantages of the strong, small enterprise and strategies for the successful business. The author covers such issues as the contributions of small business to society; work vs. personal life; approaches to visioning, planning, and establishing a mission and core values in the company; and strategies for good employee and customer relationships. Walters provides case studies as well as an extensive bibliography and reading guide. This important work is essential reading for entrepreneurs and students of business. Strongly recommended to both public and academic libraries with business collections.
Lucy Heckman, St. John's Univ. Lib., Jamaica, NY
Copyright 2002 Reed Business Information, Inc.

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9781576751886: Big Vision, Small Business: 4 Keys to Success without Growing Big

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ISBN 10:  1576751880 ISBN 13:  9781576751886
Publisher: Berrett-Koehler Publishers, 2002
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