Synopsis
In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, ''How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?'' Bestselling author and ace communication strategist Sam Horn reveals her ''secret sauce'' for truly connecting with people - whether it's one or one million. Her disruptive eight - stage INTRIGUE process teaches readers how to replace boring, overlong, one - way communications with concise, compelling, mutually rewarding two - way interactions that add value for all involved. This is a must - read for executives, entrepreneurs, sales and marketing professionals, nonprofit leaders - anyone who wants to build meaningful relationships with others. The bottom line? If you can't get people's favorable attention, you'll never get their business. The insights and instantly useful ideas here will get smartphones down and eyebrows up - this book has been called How to Win Friends and Influence People for our digital device - driven era. Readers will appreciate these innovative but proven ways to win respect and motivate people to take action now, whether that's to hire you, refer you, fund you, or say yes to you.
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Book Description
Sam Horn explores in this work what it takes to really connect with others and communicate clearly and compellingly. We’re taught how to read and write in school; but we’re not taught how to genuinely engage people and create mutually rewarding interactions. We’re not taught how to earn people’s interest so they voluntarily give us their attention, friendship and business. This work teaches you how.
About the Author
Sam Horn, the Intrigue Expert, is an international keynoter and communications strategist who has trained the world's top entrepreneurs and executives. Her books POP! and Tongue Fu! have been featured in the New York Times and Fast Company and on MSNBC. She has given a TEDx Talk, served as pitch coach for the British Airways Face2Face competitions, and is the former executive director and emcee of the Maui Writers Conference.
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