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An inside look at the advertising business by the man behind all those ads you just can’t keep out of your head.
If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history:
- Black’s is Photography
- Leon’s - Don’t Pay a Cent Event
- Zellers - Because ... the Lowest Price is the Law
- CIBC - Seeing Beyond
- Rexall - A Pharmacy First
These campaigns demonstrate in real time and real life how Rick’s Nine Commandments help create success.
"synopsis" may belong to another edition of this title.
Rick Padulo of Padulo Integrated Inc. has led the advertising/marketing campaigns for the first-, second-, or third-largest retailer in almost every retail category in Canada and the United States. Padulo Integrated Inc., Toronto, has won many traditional advertising awards and was chosen one of the 50 best managed private companies in Canada. Rick has been selected both Entrepreneur of the Year and Marketer of the Year. He lives in Toronto.
While every agency president claims to care more about moving client product than winning awards, with Padulo you believe he really means it. (Marketing magazine 2012-05-07)
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Book Description Dundurn, 2012. Hardcover. Condition: New. Seller Inventory # DADAX1459705009
Book Description Dundurn, 2012. Condition: New. book. Seller Inventory # M1459705009
Book Description Dundurn Pr Ltd, 2012. Hardcover. Condition: Brand New. 224 pages. 9.10x6.30x0.90 inches. In Stock. Seller Inventory # zk1459705009
Book Description Dundurn, 2012. Hardcover. Condition: New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 1459705009n