Madvertising: How to Avoid the Hidden Dangers of General and Brand Advertising and Put Your Ads to Work in a Way That Attracts High-Quality Prospects

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9781460918067: Madvertising: How to Avoid the Hidden Dangers of General and Brand Advertising and Put Your Ads to Work in a Way That Attracts High-Quality Prospects
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If you own a small business, this book may be the best investment you’ve ever made. Here’s why.

  • 1) Because this book may save you untold thousands of dollars. How? By showing you the reason why most ad campaigns lose money. It will show you exactly what mistakes to avoid. Mistakes you may be making right now, in your current marketing campaigns.
  • 2) Because this book will show you the truth about the advertising industry. And the truth about most how-to advice you read in articles or on the internet. It will show you why, for many small businesses, this advice can be counter productive... and...How an ad agency can quietly lull you into a false sense of security.
  • 3) Because this book will show you how to break free of conventional wisdom. Once you do this, you’ll know how to construct ads that grab people’s attention and persuade them to spend money. It will show you how to put simple selling principles to work in your ads in a way that gets powerful results. Predictably. Repeatedly. These are principles no ad agency would ever use. That’s because they’re not sexy or flashy - but they bring in sales.
  • 4) Because this book may grow your business as fast or as slow as you like. It will show you the secrets of attracting high numbers of qualified, “ready to buy” prospects. These secrets are easy to use - no matter what products or services you sell.
  • 5) Because this book may make you lots more money. It will show you how to craft “irresistible offers” that compel your prospects to say “yes.” It will show you how to present your products and services in the most attractive way possible. And it will show you how to interact with new prospects in a way that’s frictionless and free of sales resistance.

Described as a fast and fun read... refreshingly simple... Madvertising shares one advertising secret after another. For example:
  • Your ad is your _ _ _ _ _ _ _ _ _ _ _. The missing link that might be stopping your advertising from getting you the results you deserve. Once you “get” this concept, the whole process becomes much easier because you’ll know what you need to focus on.
  • How ad agencies use selective memory to persuade you that their work is a success. They’ll have you believe that they came up with a winning campaign even when it has no effect on your bottom line.
  • 4 questions that bring your products to life in a way your audience can relate to. The result? Your ads trigger a strong urge to buy because they tell your best prospects what they need to hear.
  • A law of persuasion psychology that shows how we make decisions. It translates into one of the easiest – and most effective – marketing techniques in the world.
  • The easiest way to make your prospects suspect your product is of the highest quality. You can do this without bragging, blowing your own horn, or even mentioning your product. (This is often the deciding factor that pushes people off the fence and gets you to “go for it.”)
  • What almost everyone gets wrong about the USP. (Unique Selling Proposition.) There are actually 2 distinct types of USP. And one of them can set you apart from the crowd even if you think there’s nothing “special” about you.
  • How to stop yourself from committing a fatal blunder. In the words of one famous ad expert, it causes small businesses to “waste 90% of their money.”
  • 3 potent psychological hooks to use in your headlines. These are often used in “Cosmopolitan” and “National Enquirer” to entice you to read their articles all the way through.
  • How to pinpoint and get rid of “Small Businessman’s Paradox”.
  • The “ape brain” writing secret of copywriter Eugene Schwartz. The closer you stick to this one guideline, the brighter your ads will shine with focus and clarity.
  • A quirk in psychology that allows you to sell more of your product by offering less of it. But this works only if you meet two important conditions.
  • And much more.

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About the Author:

Gil-Ad Schwartz is an entrepreneur and direct response marketing consultant who specializes in small business advertising. He has helped small business owners and entrepreneurs from across the United States, Canada, the United Kingdom, Australia, New Zealand, India, Israel, Germany and Denmark. His clients come from all industries. They include business and management consultants - some of whom have marketing MBAs from top-league universities... recruitment firms... online lead-generation companies... webmasters - including the webmaster of one of the largest marketing forums on the internet... media consultants and radio show producers... fitness trainers... nutritionists... golf and self-defense instructors... hunting guides... hypnotherapists... life coaches... dating coaches - including a coach featured in Neil Strauss’ bestselling book “The Game.” Gil-Ad is also a member of a small invitation-only society of international direct-response marketing and advertising experts.

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