The most important skill I learned as a journalist was how to ask questions and truly listen to the answers. That skill helped me in my sales career, too, and was even more important when I became an entrepreneur. Listening to other business owners talk about their successes, failures, experiments and tried-and-true tactics helped me not only avoid repeating their mistakes but encouraged me to persevere and try new strategies. The stories and advice of hundreds of small business owners and managers inspired the Dynamic Manager Guides and Handbooks.
Creative Selling works in good economies and bad, whether you're selling widgets or financial services, roaming nationwide territories or confined to a retail store. Learn the basic principles of making a sale and hone your advanced selling skills while you build a super sales career.
- Turn suspects into prospects
- Make prospects into customers for life
- Create demand from new customers
- Uncover new needs for existing clients
- Get easy cold call appointments
- Make sales on the first call
- Find the path around objections
- Close more sales without pressure
- Manage your time to make more sales
- Enjoy your super sales career
The Dynamic Manager's Guide To Creative Selling isn't about theory--it's about how to succeed in the real world of day-to-day sales.