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Social media has fundamentally transformed the way we live. This book aims to show how and why. We spend more than 700 billion minutes per month on Facebook. We send 35 million Tweets per day. We check in more than a million times a day on Foursquare. But numbers do not tell the whole story. This book grew from a curiosity to discover the human faces behind the statistics, the social butterflies. It examines how social media has altered our behavior from the perspective of an exclusive group of social media pioneers. This book highlights people who fostered unique, creative, or groundbreaking dialogue online—they are creators, not just consumers of content or re-Tweeters.
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David Blair Epstein David Epstein has worked in digital media since 1995 as both an entrepreneur and for large corporate entities. Currently he works as President of Egg Social Media. Until 2008, David was the Vice-President of Digital Strategy for NBC Universal. Part of David’s responsibilities were taking on-air television properties for the networks and repurposing and building their presence online. In addition, David served on the Digital Roundtable for NBC, which set and implemented the strategic digital direction for the network. Before joining NBC, David co-founded BlairLake New Media in 1995. An Internet design and strategy firm, BlairLake created web strategies for Fortune 500 companies, magazines, not-for-profit institutions, and startups. The client list included numerous high-profile brands such as Sprint, Armani Exchange, and Smithsonian Magazine. A lawyer by training, prior to the formation of BlairLake, David practiced law in Kansas City, Missouri. David has his undergrad degree in Political Science from The University of Kansas and his law degree from Drake University. He passed the bar in Kansas and Missouri, and has lived in New York City since 1998. Steven Lake Revare Sinced 1994, Steven Revare has worked on the creative and strategic sides of interactive media for businesses across the country, currently as the Creative Director of Egg Social Media. He also founded Slugworth, Incorporated, which creates apps and content for online and social media entertainment. Previously, Steve served as E-Business Marketing Director for Compuware Corporation. In early February of 2000, Compuware acquired BlairLake, a company co-founded by Revare. BlairLake developed creative web and intranet solutions for major brands and organizations such as Lee Apparel, Hostess, the Ewing Marion Kauffman Foundation, and American Century. Immediately prior to co-founding BlairLake, Steve created interfaces, wrote copy, and produced interactive projects, including two with comedian Dennis Miller. His experience also includes several years as an award-winning writer/producer/editor for network affiliated television stations. Steve earned a BA in English from Indiana University, and an MA in English, Creative Writing, at The University of Missouri–Kansas City. Steve had his first novel, Raw, published in September of 2010.
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