The Marketing & Sales Cookbook: 12 Recipes for Attracting & Retaining Great Customers

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9781463665005: The Marketing & Sales Cookbook: 12 Recipes for Attracting & Retaining Great Customers

No-nonsense, step-by-step guide that defines the roles, responsibilties and processes of marketing and sales. Includes 12 recipes (chapters), models and more, including Pipeline, Mix, Plans, Leads, Networking, Elevator Presentations, Proposals, Calls, Referrals, Client Relationships, Infrastructure and Appreciation. Also includes a sample strategic marketing plan. This is a great tool to help sales and marketing professional effectively communicate their function to all areas of your organization--and helps create a single system for attracting and retaining great customers.

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About the Author:

Lloyd Corder, Ph.D., is founder and CEO of strategic marketing research firm CorCom, Inc. and teaches at Tepper School of Business at Carnegie Mellon University. He is a frequent keynote, convention and motivational speaker, and he has appeared on business-oriented radio and television programs. Corder’s studies have been published in more than 500 magazines and newspapers.

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Book Description Createspace, United States, 2011. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.No-nonsense, step-by-step guide that defines the roles, responsibilties and processes of marketing and sales. Includes 12 recipes (chapters), models and more, including Pipeline, Mix, Plans, Leads, Networking, Elevator Presentations, Proposals, Calls, Referrals, Client Relationships, Infrastructure and Appreciation. Also includes a sample strategic marketing plan. This is a great tool to help sales and marketing professional effectively communicate their function to all areas of your organization--and helps create a single system for attracting and retaining great customers. Bookseller Inventory # APC9781463665005

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Book Description Createspace, United States, 2011. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. No-nonsense, step-by-step guide that defines the roles, responsibilties and processes of marketing and sales. Includes 12 recipes (chapters), models and more, including Pipeline, Mix, Plans, Leads, Networking, Elevator Presentations, Proposals, Calls, Referrals, Client Relationships, Infrastructure and Appreciation. Also includes a sample strategic marketing plan. This is a great tool to help sales and marketing professional effectively communicate their function to all areas of your organization--and helps create a single system for attracting and retaining great customers. Bookseller Inventory # APC9781463665005

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Book Description CreateSpace Independent Publishing Platform. Paperback. Book Condition: New. This item is printed on demand. Paperback. 138 pages. Dimensions: 8.3in. x 5.4in. x 0.3in.No-nonsense, step-by-step guide that defines the roles, responsibilties and processes of marketing and sales. Includes 12 recipes (chapters), models and more, including Pipeline, Mix, Plans, Leads, Networking, Elevator Presentations, Proposals, Calls, Referrals, Client Relationships, Infrastructure and Appreciation. Also includes a sample strategic marketing plan. This is a great tool to help sales and marketing professional effectively communicate their function to all areas of your organization--and helps create a single system for attracting and retaining great customers. This item ships from La Vergne,TN. Paperback. Bookseller Inventory # 9781463665005

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