Marketing Research for Managerial Decision Making

 
9781465219077: Marketing Research for Managerial Decision Making

Marketing Research for Managerial Decision Making: Data Analytics Using Microsoft Excel examines the role of marketing research in helping marketing managers make marketing decisions. In addition to describing important marketing research concepts, terms, techniques, and procedures, this book contains a number of MiniCases and Discussion Questions at the end of each chapter which provide the reader with an increased understanding of, and experience with, various aspects of a research project. This book also explains and illustrates how to use Microsoft(R) Excel to perform data analytics; including Pivot Tables, descriptive statistics, cross-tabs and chi-square, correlations, regression, t-tests, and ANOVA. Included are 34 individual analytics exercises for analyzing marketing research data. A separate Excel dataset accompanies each of these data analytics exercises. In addition to these exercises, 10 larger cases from a variety of industries and businesses allow the reader to apply multiple analytical techniques to larger and more complex marketing related situations. As with the smaller analytical exercises, a separate dataset accompanies each of these cases.

"synopsis" may belong to another edition of this title.

Buy New View Book
List Price: US$ 157.22
US$ 54.92

Convert Currency

Shipping: US$ 2.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

GRAEFF TIMOTHY R
Published by Kendall Hunt Publishing (2013)
ISBN 10: 1465219072 ISBN 13: 9781465219077
New Paperback Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Kendall Hunt Publishing, 2013. Paperback. Book Condition: New. Bookseller Inventory # P111465219072

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.92
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

2.

GRAEFF TIMOTHY R
Published by Kendall Hunt Publishing (2013)
ISBN 10: 1465219072 ISBN 13: 9781465219077
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Kendall Hunt Publishing, 2013. Paperback. Book Condition: New. book. Bookseller Inventory # 1465219072

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 123.29
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Graeff, Timothy R.
Published by Kendall Hunt Pub Co (2014)
ISBN 10: 1465219072 ISBN 13: 9781465219077
New Paperback Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Kendall Hunt Pub Co, 2014. Paperback. Book Condition: Brand New. 5th edition. 575 pages. 10.75x8.25x1.25 inches. In Stock. Bookseller Inventory # 1465219072

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 152.77
Convert Currency

Add to Basket

Shipping: US$ 7.63
From United Kingdom to U.S.A.
Destination, Rates & Speeds