Online Advertising and Promotion: Modern Technologies for Marketing

0 avg rating
( 0 ratings by GoodReads )
 
9781466608856: Online Advertising and Promotion: Modern Technologies for Marketing

Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have amassed an array of strategies, tactics, and principles that, it is claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that knowledge to the discipline of online advertising, the assumption being that there is no need to claim any special status for a specific marketing effort such as sports, electronics, or clothing.

Online Advertising and Promotion: Modern Technologies for Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present and future tactics. The book will outline the changes and challenges that have impacted how online advertising decisions are being made and how decision-makers are getting their information in an online world.

"synopsis" may belong to another edition of this title.

Buy New View Book
List Price: US$ 185.00
US$ 190.81

Convert Currency

Shipping: US$ 3.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Payam Hanafizadeh
Published by Idea Group,U.S. (2012)
ISBN 10: 1466608854 ISBN 13: 9781466608856
New Quantity Available: > 20
Print on Demand
Seller
PBShop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Idea Group,U.S., 2012. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IP-9781466608856

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 190.81
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Payam Hanafizadeh
Published by Idea Group,U.S. (2012)
ISBN 10: 1466608854 ISBN 13: 9781466608856
New Quantity Available: > 20
Print on Demand
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Idea Group,U.S., 2012. HRD. Book Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Bookseller Inventory # IP-9781466608856

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 191.84
Convert Currency

Add to Basket

Shipping: US$ 11.21
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Payam Hanafizadeh
Published by Idea Group,U.S., United States (2012)
ISBN 10: 1466608854 ISBN 13: 9781466608856
New Hardcover Quantity Available: 10
Print on Demand
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Idea Group,U.S., United States, 2012. Hardback. Book Condition: New. 269 x 213 mm. Language: English . Brand New Book ***** Print on Demand *****. Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have amassed an array of strategies, tactics, and principles that, it is claimed, can be applied to any particular advertising campaign. In today s technological world, the challenge is to apply that knowledge to the discipline of online advertising, the assumption being that there is no need to claim any special status for a specific marketing effort such as sports, electronics, or clothing. Online Advertising and Promotion: Modern Technologies for Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present and future tactics. The book will outline the changes and challenges that have impacted how online advertising decisions are being made and how decision-makers are getting their information in an online world. Bookseller Inventory # APC9781466608856

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 228.56
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Payam Hanafizadeh
Published by Business Science Reference (2016)
ISBN 10: 1466608854 ISBN 13: 9781466608856
New Paperback Quantity Available: 1
Print on Demand
Seller
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Business Science Reference, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9781466608856_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 229.86
Convert Currency

Add to Basket

Shipping: US$ 4.16
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Payam Hanafizadeh
Published by Idea Group,U.S., United States (2012)
ISBN 10: 1466608854 ISBN 13: 9781466608856
New Hardcover Quantity Available: 10
Print on Demand
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Idea Group,U.S., United States, 2012. Hardback. Book Condition: New. 269 x 213 mm. Language: English . Brand New Book ***** Print on Demand *****.Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have amassed an array of strategies, tactics, and principles that, it is claimed, can be applied to any particular advertising campaign. In today s technological world, the challenge is to apply that knowledge to the discipline of online advertising, the assumption being that there is no need to claim any special status for a specific marketing effort such as sports, electronics, or clothing. Online Advertising and Promotion: Modern Technologies for Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present and future tactics. The book will outline the changes and challenges that have impacted how online advertising decisions are being made and how decision-makers are getting their information in an online world. Bookseller Inventory # APC9781466608856

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 235.15
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Payam Hanafizadeh
Published by IGI Global (2012)
ISBN 10: 1466608854 ISBN 13: 9781466608856
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description IGI Global, 2012. Hardcover. Book Condition: New. book. Bookseller Inventory # 1466608854

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 268.25
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Payam Hanafizadeh
Published by IGI Global (2012)
ISBN 10: 1466608854 ISBN 13: 9781466608856
New Hardcover Quantity Available: 1
Seller
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description IGI Global, 2012. Hardback. Book Condition: NEW. 9781466608856 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE0650756

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 261.03
Convert Currency

Add to Basket

Shipping: US$ 9.96
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Payam Hanafizadeh
Published by IGI Global
ISBN 10: 1466608854 ISBN 13: 9781466608856
New Hardcover Quantity Available: > 20
Seller
Russell Books
(Victoria, BC, Canada)
Rating
[?]

Book Description IGI Global. Hardcover. Book Condition: New. 1466608854 Special order direct from the distributor. Bookseller Inventory # ING9781466608856

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 277.50
Convert Currency

Add to Basket

Shipping: US$ 7.00
From Canada to U.S.A.
Destination, Rates & Speeds

9.

Payam Hanafizadeh
Published by IGI Global
ISBN 10: 1466608854 ISBN 13: 9781466608856
New Hardcover Quantity Available: 20
Seller
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description IGI Global. Hardcover. Book Condition: New. Hardcover. 248 pages. Dimensions: 10.6in. x 8.4in. x 0.9in.Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have amassed an array of strategies, tactics, and principles that, it is claimed, can be applied to any particular advertising campaign. In todays technological world, the challenge is to apply that knowledge to the discipline of online advertising, the assumption being that there is no need to claim any special status for a specific marketing effort such as sports, electronics, or clothing. Online Advertising and Promotion: Modern Technologies for Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present and future tactics. The book will outline the changes and challenges that have impacted how online advertising decisions are being made and how decision-makers are getting their information in an online world. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bookseller Inventory # 9781466608856

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 312.96
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds