Cutting-Edge Technologies and Social Media Use in Higher Education (Advances in Higher Education and Professional Development)

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9781466651746: Cutting-Edge Technologies and Social Media Use in Higher Education (Advances in Higher Education and Professional Development)
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The inclusion of social media in higher education has transformed the way instructors teach and students learn. In order to effectively reach their students in this networked world, teachers must learn to utilize the latest technologies in their classrooms.

Cutting-Edge Technologies and Social Media Use in Higher Education brings together research on the multi-faceted nature and overarching impact of social technologies on the main opportunities and challenges facing todays post-secondary classrooms. From issues of social capital formation to student support and recruitment, this book provides educators, administrators, employers, and leaders with the necessary insight and practical perspectives to thrive within an evolving education system.

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About the Author:

Vladlena Benson is based at Kingston University, UK.

Stephanie Morgan is based at Kingston University, UK.

Review:

International contributors to this work include those in higher education instruction and administration, career counseling, and social media. They draw on disciplines such as pedagogy, social capital theory, information technology, and legal studies in their exploration of the use of social media in higher education classrooms. They focus on the use of social media as a networking enabler, as a marketing and recruitment tool, as a form of collaboration, as a teaching and learning tool, and as a medium presenting career management and entrepreneurship opportunities. Much discussion centers on Facebook, with chapters on how and why college students use Facebook, and leveraging Facebook as a peer-support group for students. Other areas explored are leveraging new media for diversity, enhancing student employability through social media, and social media for knowledge workers. The final chapter touches on justifying the return-on-investment of social media investment in education. The book's readership includes researchers, instructors, and administrators. --ProtoView Book Abstracts (formerly Book News, Inc.)

This book covers the application of Web 2.0 in higher education core activities, i.e., teaching and learning; but it goes beyond to touch on surrounding areas like collaboration, employment, marketing, professionalism, and building and maintaining social capital. The book is useful to researchers who want to know more about frontiers of knowledge in this area so as to decide what area of research to take up. It would also benefit higher education practitioners at policy, marketing, and pedagogical levels. --Abel Usoro, University of the West of Scotland, UK, International Journal of Information Management, 35(4)

A must-read resource for higher education and businesses professionals, as well as for college students. Impressively pragmatic and authentic besides its pedagogical and academic focus. Based on information derived from real-life case studies, quantitative research data, and personal and professional experiences and observations of the authors, the book embodies highly interesting subjects that allow for a ubiquitous insight into the role of online social media use in higher education and businesses from multiple entry points. Highly Recommended. --Seda Khadimally, MEd, ALM, EdD Candidate, California College of Communications, USA

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