Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

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9781466694491: Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace
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With the growth of information technologyand the Internet in particularmany new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content.

Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.

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Sumangla Rathore, Sir Padampat Singhania University, India. Avinash Panwar, Sir Padampat Singhania University, India.

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Book Description Idea Group,U.S., United States, 2015. Hardback. Condition: New. Language: English. Brand new Book. With the growth of information technology-and the Internet in particular-many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content.Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners. Seller Inventory # APC9781466694491

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Book Description Idea Group,U.S., United States, 2015. Hardback. Condition: New. Language: English. Brand new Book. With the growth of information technology-and the Internet in particular-many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content.Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners. Seller Inventory # APC9781466694491

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