Product Innovation through Knowledge Management and Social Media Strategies (Advances in Marketing, Customer Relationship Management, and E-Services)

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9781466696075: Product Innovation through Knowledge Management and Social Media Strategies (Advances in Marketing, Customer Relationship Management, and E-Services)
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Companies competing on a global scale must endeavor to launch new initiatives, products, and services aimed to set them apart from their competitors. Integrating technology and knowledge management strategies into the product development process is one solution to remaining relevant in a highly competitive marketplace.

Product Innovation through Knowledge Management and Social Media Strategies is an authoritative reference source for the latest scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organizations. Highlighting pertinent theories and techniques for improving communication and ensuring successful product development, this book is ideally designed for corporate managers, organizational leaders, researchers, and professionals interested in the value of knowledge sharing and social media tools in modern organizations.

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Alok Kumar Goel is working at CSIR-Human Resource Development Centre, Ghaziabad, India and Visiting Scholar at Hasselt University Belgium, Europe. He pursued PhD in the area of Knowledge Management from Indian Institute of Technology Roorkee, India. Dr. Goel holds a Bachelors degree in Mechanical Engineering, a Bachelors degree in Law and a Masters degree in Management. Dr. Goel is recipient of 2013 Emerald/EFMD Outstanding Doctoral Research Award in the Knowledge Management category. His research interests include human resource management, talent management, innovation and knowledge management. Dr. Goel has published numerous articles and book chapters on knowledge management, talent management and innovation management. Outlets for his research work include among others Emeralds' Management Decision, Strategic HR Review, Human Resource Management International Digest, Emerald Emerging Markets Case Studies, Inderscience International Journal of Indian Culture and Business Management and Sage South Asian Journal of Business and Management Cases, etc.

Puja Singhal is presently associated with Amity University, Noida, India as Ph.D Coordinator of Amity College of Commerce and Finance. She is Gold medalist in Economics and worked in the projects of V.V.Giri National Labour Institute, India .She also holds Higher Diploma in Software Engineering. She is a Research Guide, with several years of academic and research experience. She has authored various books, and has to her credit various research papers in national and International journals. She is also involved in PAN African E-learning Project. She also received the best paper award in International Conference held at India Habitat Center, New Delhi, India. She presented her paper at European Conference on Learning Innovation and Quality held at Belgium .She has visited various European countries like Belgium, Holland, Switzerland for her research work. Her present research fields are Social Media, E-learning, and Innovation in education. She is an active member of All India Management Association, Planetary Scientific Research Centre.

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