Selling It Softly - Softcover

Sue Rusch

Softcover

ISBN 10: 1467533076 ISBN 13: 9781467533072

Publisher: Grand Oaks Press, 2012

Synopsis

Are you looking for a truly inspired way to talk about what you sell? Selling It Softly is your guidebook for direct selling success. Drawing on years of working with successful direct sales leaders, author Sue Rusch offers a compelling look at the business of selling. You will discover how to develop your own soft-selling style that delivers hard business results. You will rethink the way you look at your products and services. You'll discover the true value of what you sell, and explore ways to help customers and team members improve their lives. If you've been thinking that it's time to bring a new approach to your business of selling, it's time to start Selling It Softly.

About this title

About the Author:

Sue Rusch is known for building a nationally-recognized $19 million field direct sales organization, and for inspiring thousands to think differently about themselves and their businesses. Her sharp insights are drawn from a depth of experience on both the field and corporate sides of the direct selling industry. From an award-winning field leader with The Pampered Chef to Vice President and General Manager of Big Yellow Box by Crayola (a Hallmark Company), Sue developed a passion for entrepreneurial success. Today, she serves as a speaker, consultant, and strategic advisor to top sales executives and sales leaders. Sue makes her home in Minneapolis, Minnesota with her husband, and they have three grown children.

Review:

Sue, you are brilliant. I loved your book! In combining your personal experiences with practical, hands-on applications, you teach us a very powerful way to sell ... by using both our heads and hearts to connect with people. Your warmth, humor and real-life insights allow us to relate your lessons to our own lives and businesses. You shine, Sue, and you are clearly helping others shine with your work! --Jill Blashack Strahan, Founder and CEO, Tastefully Simple and author of Simply Shine, Stories That Stirred The Fire

Just like any business, some days you wake up thinking --how did I get here? -- and at that time, Sue will be there to ignite your passion and inspire you to refocus on your goal. --Bonni Davis, former Vice President, Sales, lia sophia

As a multi-million dollar earner in a direct selling company and a fellow network marketer trainer, I eagerly anticipated Sue Rusch's book and it didn't disappoint. Part of the reason I liked this book is because my own company, The Mind Aware ([...]), is all about easy-to-implement steps which help direct sales people and network marketers build million dollar businesses. Surprisingly, it's hard to find other people in the network marketing, direct sales industry who agree that simple is always best. Sue's book is the best possible representation of that principal. I actually bought the book on Sue's website ([...]) rather than on Amazon, but I still felt compelled to write about it here. Many people enter direct selling without any background in sales or marketing. Soon they find themselves trying to explain their products, but often worry about coming off as pushy. We all want to learn our craft when we enter a new business, but old school methods often leave us feeling slick or frankly, in some way, sneaky. On the other hand, Sue's book, appropriately titled Selling It Softly gives us the opportunity to incorporate our own authenticity, while still making a profit. She elevates the humble task of selling to an art form. We're able to remain feeling honest and feeling like ourselves while still getting the sale. Sue gives all of her soft selling techniques in story format, which make them easy to identify with and enjoyable to read. We feel like we're on a journey with Sue, buying her house, attending parties, and visiting with her children. And throughout these simple stories, she weaves the techniques which helped her to build her network marketing business. These ten simple stories suggest just saying things a little differently helps to close the sale . . . and I agree. This is my favorite aspect of the book. One of the foundations of our own teachings at The Mind Aware is that it's not necessary to add a bunch of new tasks to our already busy schedules in order to be successful in network marketing. As Sue explains in Selling It Softly, sometimes it's just a matter of changing what we're already doing ever so slightly. For some of us, the soft selling style comes naturally and reading the book will reinforce what we're already doing, but also give us a new way to teach our team members these valuable techniques. This book is the bridge between wanting more sales and getting more sales. On the other hand, for those of us who are timid, shy, or NOT natural-born salespeople . . . this book helps us to realize sales is not a dirty word. When we are selling our customers, we are helping them make educated choices. We are helping them to make decisions which benefit them. Sometimes we are actually helping them make decisions which change their lives. Sue's book can help us to convey that intention in a way which is simple and authentic. I can't say enough good things about Sue's book . A book which doesn't require us to fill out a new form or new questionnaire or take on an extra meeting. This entire book is about adding just a simple sentence or two . . . it's --Dana Wilde, The Mind Aware

Just like any business, some days you wake up thinking --how did I get here? -- and at that time, Sue will be there to ignite your passion and inspire you to refocus on your goal. --Bonni Davis, former Vice President, Sales, lia sophia

As a multi-million dollar earner in a direct selling company and a fellow network marketer trainer, I eagerly anticipated Sue Rusch's book and it didn't disappoint. Part of the reason I liked this book is because my own company, The Mind Aware ([...]), is all about easy-to-implement steps which help direct sales people and network marketers build million dollar businesses. Surprisingly, it's hard to find other people in the network marketing, direct sales industry who agree that simple is always best. Sue's book is the best possible representation of that principal. I actually bought the book on Sue's website ([...]) rather than on Amazon, but I still felt compelled to write about it here. Many people enter direct selling without any background in sales or marketing. Soon they find themselves trying to explain their products, but often worry about coming off as pushy. We all want to learn our craft when we enter a new business, but old school methods often leave us feeling slick or frankly, in some way, sneaky. On the other hand, Sue's book, appropriately titled Selling It Softly gives us the opportunity to incorporate our own authenticity, while still making a profit. She elevates the humble task of selling to an art form. We're able to remain feeling honest and feeling like ourselves while still getting the sale. Sue gives all of her soft selling techniques in story format, which make them easy to identify with and enjoyable to read. We feel like we're on a journey with Sue, buying her house, attending parties, and visiting with her children. And throughout these simple stories, she weaves the techniques which helped her to build her network marketing business. These ten simple stories suggest just saying things a little differently helps to close the sale . . . and I agree. This is my favorite aspect of the book. One of the foundations of our own teachings at The Mind Aware is that it's not necessary to add a bunch of new tasks to our already busy schedules in order to be successful in network marketing. As Sue explains in Selling It Softly, sometimes it's just a matter of changing what we're already doing ever so slightly. For some of us, the soft selling style comes naturally and reading the book will reinforce what we're already doing, but also give us a new way to teach our team members these valuable techniques. This book is the bridge between wanting more sales and getting more sales. On the other hand, for those of us who are timid, shy, or NOT natural-born salespeople . . . this book helps us to realize sales is not a dirty word. When we are selling our customers, we are helping them make educated choices. We are helping them to make decisions which benefit them. Sometimes we are actually helping them make decisions which change their lives. Sue's book can help us to convey that intention in a way which is simple and authentic. I can't say enough good things about Sue's book . A book which doesn't require us to fill out a new form or new questionnaire or take on an extra meeting. This entire book is about adding just a simple sentence or two . . . it's about tweaking words we're already using to better benefit us. It's about simple changes which make big differences in our businesses. --Dana Wilde, The Mind Aware

About this edition

• Publisher: Grand Oaks Press
• Publication date: 2012
• ISBN 10: 1467533076
• ISBN 13: 9781467533072
• Binding: Paperback
• Edition number: 2
• Number of pages: 183