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Bruce Lund has been a toy and game inventor for over 30 years. Bruce and his team at Lund and Company Invention have created some of the hottest toys and games on the market, including TMX Elmo (Fisher-Price), Fireball Island (Milton Bradley); Baby Alive Sip n Slurp (Hasbro); Doggie Doo game (Goliath Games), 40th Anniversary Uno Roboto (Mattel); Vac-Man (CapToys); Master Moves Mickey (Fisher Price); and many more. When asked how he does it, Bruce will tell you it’s a core set of beliefs that inspire him to do his best work – and always believing that imagination changes everything. This is a fascinating tale of a real toy inventor, a cast of characters he has encountered along the way, and his profound belief that toys have the power to change the world.
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Book Description CreateSpace Independent Publishing Platform, 2012. Condition: New. book. Seller Inventory # M1470008572