Sales and marketing students book

9781471540462: Sales and marketing students book
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Career Paths Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment Incorporating careerspecific vocabulary and contexts each unit offers stepbystep instruction that immerses students in the four key language components reading listening speaking and writing Career Paths Sales and Marketing addresses topics including the marketing mix closing commissions marketing strategies and consumer behavior The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases Every unit includes a test of reading comprehension vocabulary and listening skills and leads students through written and oral production

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