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THE 80 MINUTE MBA is your short-cut to business brilliance. A traditional MBA is for either the time-rich, very wealthy or lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business inspiration without spending two years back at school?
THE 80 MINUTE MBA is the gateway to fresh thinking, in less time than it takes a standard meeting to get past coffee and biscuits. The MBA-in-a-box book is old hat. Managers need the encouragement to think differently, not in the same straight lines. THE 80 MINUTE MBA is an injection of inspiration, creative thinking and dynamic approaches which will help you see the world of business differently.
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Richard Reeves is a writer, commentator and speaker. He is a former columnist and editor-at-large for Management Today, and is a regular contributor to the Guardian, Observer and Prospect magazine. In 2005, he was the presenter of the four-part BBC2 series, Making Slough Happy. Richard is the newly appointed director of influential think-tank Demos and was European Business Speaker of the Year 2007.
John Knell is one of the UK's leading thinkers on the changing face of work and organisations, and has consulted to a wide range of corporate and public sector clients. John's recent client work has focused on strategic reviews, thought leadership and high-level public policy work particularly in the cultural sphere. He was previously director of Research and Advocacy at The Work Foundation, where he played a key role in transforming the organisation into an authority on work issues.Review:
For those who have not got the time, money or inclination to start an MBA course -- or just want to bluff their way through a business meeting -- this book condenses the essentials. The information is serious; the authors' style is reader-friendly.―The Times
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