The Principles of Islamic Marketing

 
9781472460301: The Principles of Islamic Marketing
View all copies of this ISBN edition:
 
 

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.

"synopsis" may belong to another edition of this title.

About the Author:

Dr Alserhan is the founder of the discipline of Islamic Marketing. He is the founding editor of the International Journal of Islamic Marketing and Branding (Inderscience), the founder and first editor of the Journal of Islamic Marketing (Emerald), the founder and editor of two Arabic journals on the subject. He is founder and Chair of the Global Islamic Marketing Conference, now in its seventh cycle, and he is the CEO of the International Islamic Marketing Association. He is also an associate Professor of Marketing at Qatar University. He previously worked at the United Arab Emirates University, Abu Dhabi University, and as a Credit Specialist for Microsoft European Operation Center, Ireland.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Baker Ahmad Alserhan
ISBN 10: 1472460308 ISBN 13: 9781472460301
New Quantity Available: > 20
Seller:
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Condition: New. Depending on your location, this item may ship from the US or UK. Seller Inventory # 97814724603010000000

More Information About This Seller | Contact this Seller

Buy New
US$ 89.80
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Baker Ahmad Alserhan
Published by Taylor Francis Ltd, United Kingdom (2016)
ISBN 10: 1472460308 ISBN 13: 9781472460301
New Hardcover Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2016. Hardback. Condition: New. 2nd New edition. Language: English . Brand New Book. The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding. Seller Inventory # AA69781472460301

More Information About This Seller | Contact this Seller

Buy New
US$ 91.84
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Baker Ahmad Alserhan
Published by Ashgate 2015-10-28, Farnham, Surrey (2015)
ISBN 10: 1472460308 ISBN 13: 9781472460301
New Hardcover Quantity Available: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Ashgate 2015-10-28, Farnham, Surrey, 2015. hardback. Condition: New. Seller Inventory # 9781472460301

More Information About This Seller | Contact this Seller

Buy New
US$ 84.01
Convert Currency

Add to Basket

Shipping: US$ 8.30
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Baker Ahmad Alserhan
Published by Taylor Francis Ltd, United Kingdom (2016)
ISBN 10: 1472460308 ISBN 13: 9781472460301
New Hardcover Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2016. Hardback. Condition: New. 2nd New edition. Language: English . Brand New Book. The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding. Seller Inventory # AA69781472460301

More Information About This Seller | Contact this Seller

Buy New
US$ 94.55
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Baker Ahmad Alserhan
ISBN 10: 1472460308 ISBN 13: 9781472460301
New Quantity Available: 3
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Condition: New. pp. Seller Inventory # 373489465

More Information About This Seller | Contact this Seller

Buy New
US$ 94.69
Convert Currency

Add to Basket

Shipping: US$ 7.60
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Alserhan, Baker Ahmad
Published by Gower Pub Co (2016)
ISBN 10: 1472460308 ISBN 13: 9781472460301
New Quantity Available: > 20
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Gower Pub Co, 2016. HRD. Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # VT-9781472460301

More Information About This Seller | Contact this Seller

Buy New
US$ 105.80
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

ALSERHAN, BAKER AHMAD
Published by Gower (2015)
ISBN 10: 1472460308 ISBN 13: 9781472460301
New Hardcover Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Gower, 2015. Hardback. Condition: NEW. 9781472460301 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE01010723

More Information About This Seller | Contact this Seller

Buy New
US$ 99.69
Convert Currency

Add to Basket

Shipping: US$ 11.06
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Baker Ahmad Alserhan
Published by Routledge (2016)
ISBN 10: 1472460308 ISBN 13: 9781472460301
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Routledge, 2016. Hardcover. Condition: New. book. Seller Inventory # M1472460308

More Information About This Seller | Contact this Seller

Buy New
US$ 116.48
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Alserhan, Baker Ahmad
Published by Routledge (2016)
ISBN 10: 1472460308 ISBN 13: 9781472460301
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Routledge, 2016. Hardcover. Condition: New. Never used!. Seller Inventory # P111472460308

More Information About This Seller | Contact this Seller

Buy New
US$ 118.64
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

10.

Baker Ahmad Alserhan
Published by Taylor Fransis
ISBN 10: 1472460308 ISBN 13: 9781472460301
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Taylor Fransis. Condition: New. Brand New. Seller Inventory # 1472460308

More Information About This Seller | Contact this Seller

Buy New
US$ 119.83
Convert Currency

Add to Basket

Shipping: US$ 3.60
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book