Fashion Promotion in Practice (Required Reading Range)

3.67 avg rating
( 3 ratings by Goodreads )
 
9781472568922: Fashion Promotion in Practice (Required Reading Range)

Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns.

Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice.

Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.

"synopsis" may belong to another edition of this title.

About the Author:

Jon Cope is a Senior Lecturer in Public Relations at Westminster University, London, UK

Dennis Maloney is Course Leader in Fashion Journalism at University for the Creative Arts, UK

Review:

The content of this book stays true to its title as it vividly explains current fashion promotion with many real-life examples, supported by interviews with industry experts, case studies and wonderful photographs. The structure of the book is suitable for students, as each chapter has learning outcomes, tables, reviews and exercises which can help readers memorise the vibrant material. * Olga Mitterfellner, Mediadesign Hochschule, Germany *

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Jon Cope
ISBN 10: 1472568923 ISBN 13: 9781472568922
New Quantity Available: 1
Seller:
book-net
(Sugarland, TX, U.S.A.)
Rating
[?]

Book Description Book Condition: New. New Book. Bookseller Inventory # 1472568923SBK

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 37.27
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Cope Jon
Published by MacMillan Publishers
ISBN 10: 1472568923 ISBN 13: 9781472568922
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description MacMillan Publishers. Book Condition: New. Brand New. Bookseller Inventory # 1472568923

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 33.78
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

3.

Cope Jon, Cope Jon
ISBN 10: 1472568923 ISBN 13: 9781472568922
New Quantity Available: 5
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 21000338-n

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 43.31
Convert Currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, Rates & Speeds

4.

Jon Cope, Dennis Maloney
Published by Bloomsbury Publishing PLC, United Kingdom (2016)
ISBN 10: 1472568923 ISBN 13: 9781472568922
New Paperback Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Bloomsbury Publishing PLC, United Kingdom, 2016. Paperback. Book Condition: New. Language: English . Brand New Book. Fashion lives and dies by stories. Aiming to `tell the stories of fashion , Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice. Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry. Bookseller Inventory # AAC9781472568922

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 46.05
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Cope, Jon; Maloney, Dennis
Published by Fairchild Books
ISBN 10: 1472568923 ISBN 13: 9781472568922
New PAPERBACK Quantity Available: 1
Seller:
Qwestbooks COM LLC
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description Fairchild Books. PAPERBACK. Book Condition: New. 1472568923. Bookseller Inventory # Z1472568923ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 46.83
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Jon Cope, Dennis Maloney
Published by Bloomsbury Publishing PLC, United Kingdom (2016)
ISBN 10: 1472568923 ISBN 13: 9781472568922
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Bloomsbury Publishing PLC, United Kingdom, 2016. Paperback. Book Condition: New. Language: English . Brand New Book. Fashion lives and dies by stories. Aiming to `tell the stories of fashion , Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice. Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry. Bookseller Inventory # AAC9781472568922

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 47.10
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Jon Cope
ISBN 10: 1472568923 ISBN 13: 9781472568922
New Quantity Available: 1
Seller:
Rem Distributors
(NORWALK, CT, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Dust Jacket Condition: New. Shipped promptly and delivered within 3 to 5 working days. For PO BOX, APO, FPO and Puerto Rico addresses delivery done in 20 to 25 working days. Serving customers since 2006. Thousand of satisfied customers!. Bookseller Inventory # 9781472568922

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 43.79
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds

8.

Cope Jon
Published by Fairchild 2015-07-15 (2015)
ISBN 10: 1472568923 ISBN 13: 9781472568922
New Paperback Quantity Available: 5
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Fairchild 2015-07-15, 2015. Paperback. Book Condition: New. Bookseller Inventory # NU-GRD-05213107

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 44.32
Convert Currency

Add to Basket

Shipping: US$ 3.98
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Jon Cope
ISBN 10: 1472568923 ISBN 13: 9781472568922
New Quantity Available: 1
Seller:
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-FEB-94600

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.81
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

10.

Jon Cope
ISBN 10: 1472568923 ISBN 13: 9781472568922
New Quantity Available: 1
Seller:
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Book Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB94600

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.86
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book