The Production Manual (Required Reading Range)

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9781472591319: The Production Manual (Required Reading Range)
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From the basics such as working with typography through using images and working with color, exploring different pre-press techniques and the processes involved in bringing a product to press and with a resulting pleasing end product, the authors present everything that the reader needs to know in a straightforward and visually strong way. This new edition completely updates the information on the production process, highlighting new techniques and expanding its coverage on digital technologies. In addition, new interviews are included from design studios using creative or unique production techniques. Since students may eventually be working with international clients, the authors includes both metric and imperial measurements so that students will become familiar with the differences. Expanded coverage of environmental and sustainability issues, especially as they relate to paper choice and use of special processes/inks has also been added.

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About the Author:

Gavin Ambrose currently teaches at the University of Brighton, UK, and is a practicing designer and author.

Paul Harris is a freelance writer whose work appears extensively in magazines and journals in the US and UK.

Review:

This is an excellent resource manual. I've already recommended it to my new students as a foundational text. * Stephen Hibbert, University of Huddersfield, UK * The Production Manual is an excellent resource for design students. An accessible and easy to understand format, which clearly demonstrates the key processes involved in contemporary creative practice. * Simon Harrison, Leeds College of Art, UK *

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Other Popular Editions of the Same Title

9782940373635: The Production Manual: A Graphic Design Handbook (Required Reading Range)

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ISBN 10:  2940373639 ISBN 13:  9782940373635
Publisher: AVA Publishing, 2008
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