Scale for Success: Expert Insights into Growing Your Business - Hardcover

Cavelle, Jan

Hardcover

ISBN 10: 1472985559 ISBN 13: 9781472985552

Publisher: Bloomsbury Business, 2021

Synopsis

START FOR SUCCESS: "what it truly takes to plan and grow a successful start-up," Elite Business Magazine

Why do some start-ups succeed and others fail? How do other entrepreneurs get past fear, raise funds, win customers, deal with seemingly impossible challenges?

Start for Success sets out to answer these questions and more. From discussions on mindset to MVPs, fear to finance, sales and marketing to systems, and the whys and the hows of setting up a business in a way that you can grow and scale successfully and the pitfalls to avoid.

All the major topics are covered and each chapter is packed with thought-provoking ideas that you can use or adapt in your business. The practical advice is illustrated by anecdotes, sometimes funny, sometimes sad, always informative, from leading entrepreneurs and innovators across the globe.

If you are thinking of starting a business, this book will help you take that step forward. It will give you courage and help you start out right.

If you are already growing your business, Start for Success will challenge you to re-evaluate the foundations and your approach to every aspect of your business.

The entrepreneurship journey will always be a roller-coaster ride of the unexpected, but Start for Success will help give you practical, relevant insights to navigate each step forward successfully.


WHAT OTHERS ARE SAYING ABOUT START FOR SUCCESS

"This book is probably the most honest, straightforward entrepreneurship book I have ever read," João Fernandes, BuzzStreets

"Packed with practical advice that I had to learn through trial and error. I am going to bulk buy and hand out to any new entrepreneurs on my mentorship program" Rachel Watkyn, Tiny Box Company

"This book sweeps away the mystery and enigma surrounding entrepreneurship and replaces it with practical guidance and insights" Duane Jackson, serial entrepreneur

"This book reveals what it is really like, and what it really takes to create and grow a successful start-up. I wish I had this book when I started out on my entrepreneurial journey 25 years ago." Steve Bolton, Bolt Partners

"Whatever stage you are at, it will offer reminders of your journey so far and prompts to re-evaluate your current thinking. This is an authentic picture of entrepreneurship, its ups and downs and how entrepreneurs negotiate the challenges along the way." Elite Business Magazine.

What I loved about Start for Success was the practical application of stories to clarify actionable lessons. The lessons described reflected my own experiences as an entrepreneur, as well as many I wish I had learned before I launched Papa & Barkley! Adam D Grossman, Founder Papa & Barkley

"An easy, supportive and uplifting read that is very relevant in these times." Merlie Calvert, Farillio Limited

About this title

About the Author

Jan Cavelle is a writer and consultant with over 40 years' experience of running businesses. She has received regional and national awards from the Institute of Directors and the Institute of Sales Management, and was one of 50 of the UKFEAs (UK Female Entrepreneurial Ambassadors) selected to promote enterprise within the EU.

Edition details

• Publisher: Bloomsbury Business
• Publication date: 2021
• Language: English
• ISBN 10: 1472985559
• ISBN 13: 9781472985552
• Binding: Hardcover
• Number of pages: 288