The Fundamentals of Digital Fashion Marketing

0 avg rating
( 0 ratings by Goodreads )
 
9781474220859: The Fundamentals of Digital Fashion Marketing

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.

"synopsis" may belong to another edition of this title.

About the Author:

Clare Harris teaches creative technologies at the University of Sussex, UK and previously taught digital fashion practices at the University of Southampton.

Review:

This is a lively and visually stimulating book that covers all the key factors associated with digital fashion business. Overall, the content provides an accessible introduction to the digital fashion marketing subject and individually, the various chapters provide useful starting points for more in-depth research on key topics such as fashion blogging, mobile devices, analytics and fashion video. [This book] definitely fits the needs of our course and also aligns with the overall strategic direction of our department, which is to continue to be at the forefront of all things digital across marketing, communication, media, PR, events and fashion management. As we are not yet using a title that focuses specifically on Digital Fashion Marketing, the project has a real strength and relevance for our teaching. -- Karen Cross, Subject leader for Marketing, Fashion and Retail * Robert Gordon University, Aberdeen, Scotland * I would use this book in two of my courses: Luxury Marketing (at the undergraduate level) and Entrepreneurship in the Business of Art (also undergraduate level). Marketing fashion and digital marketing is an important question and it is particularly so as it relates to luxury fashion brands. In Entrepreneurship this title will be useful because other types of products can be marketed digitally based on the fashion model. In other words, my students don't necessarily focus on fashion (some of them do) but basically everyone would benefit from an in-depth view of how digital fashion marketing works (and why it is successful). The proposed book offers both a history of the digital space as it relates to the fashion industry AND a guide on how to profitably utilize the digital space (in all its iterations) to advance/promote/and sell fashion merchandize. In fact, this is the book's strength as well. It is not only history, it is not just theory, it is a combination of history, theory, and practical advice derived from case studies and interviews with fashion professionals. -- Thomai Serdari, New York University An approachable, at-a-glance look at digital marketing for fashion. At the level it is pitched, it is a good offering... this sort of subject matter is pretty core to all fashion promotion/marketing courses. The author is obviously experienced in this area and seemingly a good person to write the book. -- Jon Cope, Senior Lecturer, University for the Creative Arts/Westminster University, London As a focused fashion text for the digital age, this book is a great addition to the field and covers a variety of topics on the vastness of technology impacting fashion marketing. -- Tasha Lewis, Assistant Professor in Fashion Design Management, Cornell University, USA This is a great introductory workbook for digital fashion marketing. It is written by a fashion expert in a simple jargon-free way that helps students understand the changing role of digital developments in the fashion system. -- Michelle Tellam Lawrence, Senior Lecturer, Fashion Marketing, Falmouth University, UK An accessible how-to guide for digital fashion marketers that introduces fashion students to the latest industry practices using contemporary case studies in a key curriculum area. -- Natascha Radclyffe-Thomas, Course Leader BA Fashion Marketing, Fashion Business School, London College of Fashion, UK

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Harris, Clare
ISBN 10: 1474220851 ISBN 13: 9781474220859
New Quantity Available: 5
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 28531293-n

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.22
Convert Currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, Rates & Speeds

2.

Harris, Clare
ISBN 10: 1474220851 ISBN 13: 9781474220859
New Quantity Available: > 20
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2017. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VV-9781474220859

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 21.88
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Harris, Clare
ISBN 10: 1474220851 ISBN 13: 9781474220859
New Quantity Available: 2
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2017. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9781474220859

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 21.93
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

HARRIS, CLARE
Published by MacMillan Publishers
ISBN 10: 1474220851 ISBN 13: 9781474220859
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description MacMillan Publishers. Book Condition: New. Brand New. Bookseller Inventory # 1474220851

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.20
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

5.

Harris, Clare
Published by Bloomsbury Visual Arts (2017)
ISBN 10: 1474220851 ISBN 13: 9781474220859
New Paperback Quantity Available: 1
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Bloomsbury Visual Arts, 2017. Paperback. Book Condition: New. Never used!. Bookseller Inventory # 1474220851

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 25.96
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

6.

Clare Harris
Published by Bloomsbury Publishing PLC, United Kingdom (2017)
ISBN 10: 1474220851 ISBN 13: 9781474220859
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Bloomsbury Publishing PLC, United Kingdom, 2017. Paperback. Book Condition: New. Language: English . Brand New Book. The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion s biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers. Bookseller Inventory # AAS9781474220859

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.11
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Clare Harris
Published by Bloomsbury Publishing PLC, United Kingdom (2017)
ISBN 10: 1474220851 ISBN 13: 9781474220859
New Paperback Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Bloomsbury Publishing PLC, United Kingdom, 2017. Paperback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion s biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers. Bookseller Inventory # BTE9781474220859

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.37
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Clare Harris
Published by Bloomsbury Publishing PLC, United Kingdom (2017)
ISBN 10: 1474220851 ISBN 13: 9781474220859
New Paperback Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Bloomsbury Publishing PLC, United Kingdom, 2017. Paperback. Book Condition: New. Language: English . Brand New Book. The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion s biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers. Bookseller Inventory # AAS9781474220859

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.61
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Harris, Clare
Published by Bloomsbury Visual Arts
ISBN 10: 1474220851 ISBN 13: 9781474220859
New PAPERBACK Quantity Available: 1
Seller:
Qwestbooks COM LLC
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description Bloomsbury Visual Arts. PAPERBACK. Book Condition: New. 1474220851. Bookseller Inventory # Z1474220851ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Harris, Clare
Published by Bloomsbury Visual Arts
ISBN 10: 1474220851 ISBN 13: 9781474220859
New PAPERBACK Quantity Available: 1
Seller:
Lakeside Books
(Benton Harbor, MI, U.S.A.)
Rating
[?]

Book Description Bloomsbury Visual Arts. PAPERBACK. Book Condition: New. 1474220851 BRAND NEW! NOT DIRTY OVERSTOCKS OR MARKED UP REMAINDERS!. Bookseller Inventory # OTF-S-9781474220859

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.33
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book