Corporate Discourse (Bloomsbury Discourse)

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9781474222877: Corporate Discourse (Bloomsbury Discourse)
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Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.

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Book Description:

Uses a range of analytic techniques to examine corporate discourse in many different forms.

About the Author:

Ruth Breeze is Head of the Institute of Modern Languages at the University of Navarra, Spain.

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9781441127181: Corporate Discourse (Bloomsbury Discourse)

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ISBN 10:  1441127186 ISBN 13:  9781441127181
Publisher: Bloomsbury Academic, 2013
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Book Description Bloomsbury Publishing PLC, United Kingdom, 2015. Paperback. Condition: New. Reprint. Language: English. Brand new Book. Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization. Seller Inventory # AAV9781474222877

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2015. Paperback. Condition: New. Reprint. Language: English. Brand new Book. Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization. Seller Inventory # BZE9781474222877

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