How To Increase Prices: Seven Steps to make it happen-AND-keep the customer

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9781478233626: How To Increase Prices: Seven Steps to make it happen-AND-keep the customer
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Many business owners have difficulty with the issue of raising prices. The purpose of this book is to help you understand these issues, do the homework and give you the confidence so that you are ready and willing to increase your prices, knowing that you can keep your customers in the process. The author, Geoff Vautier, has a background as a Chief Financial Officer in the business world. During his business-related career, Geoff has had extensive involvement in numbers. He knows that from a financial point of view, pricing is clearly one of the most important things that influence a business's success. In this book, Geoff has created a resource that will help business people think about the range of issues that need to be addressed when setting prices. Geoff's particular interest is in helping business people understand what is really happening in their business. He is active in the consulting/training world, helping people achieve success in their business. He regularly speaks and teaches internationally. Visit his website for more details: www.geoffvautier.com.

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About the Author:

Geoff Vautier is a CFO (Chief Financial Officer) in the corporate world. He is also an accomplished international speaker, where his principle topics are on 'how to use the 80/20 principle to find the gold buried in your business', and 'pricing'. The two are often related. During his extensive commerical experience Geoff has often been at the coal face involving pricing decisions. His research into publications and materials to help business people with pricing highlighted two key issues. The first is that there is a lack of literature on easy-to-follow steps that business owners can use to set or increase prices. The second was that there are a number of myths which cloud the issue: the most prevalent being the myth that cusomters will leave in droves when prices are increased. The reality is that this rarely happens. Accordingly, Geoff created his book 'How to increase prices: 7 Simple Steps to make it happen and keep the customer" to fill this need. It is written in an easy to read manner, and set out so that the key messages are clearly identified. These seven steps form a logical sequence designed to ensure that the reader has the confidence, knowledge, and techniques to increase prices. The steps are: * Have confidence in yourself * Know what you are selling * Know what the buyer is buying * Know the numbers * Increase your prices * Do the deed * Make the cash stick At the end of these steps the reader will have the confidence and understanding increase prices.

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Vautier, Geoffrey R.
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Geoffrey R. Vautier
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