Claude Hopkins My Life in Advertising

ISBN 13: 9781478347330

My Life in Advertising

4.21 avg rating
( 106 ratings by Goodreads )
 
9781478347330: My Life in Advertising
View all copies of this ISBN edition:
 
 

“My Life in Advertising” is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic “Scientific Advertising”). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, “My Life in Advertising” is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.

"synopsis" may belong to another edition of this title.

About the Author:

Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measurable and justify the results that it produced. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce "reason-why" copy. He believed that a good product was often its own best salesperson, and as such he was a great believer in sampling. To track the results of his advertising, he used key coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients advertising spend. His classic book, "Scientific Advertising," was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932. Charles Duhigg credits Hopkins with popularizing tooth brushing, as a result of Hopkins' campaigns for Pepsodent.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Hopkins, Claude
Published by CreateSpace Independent Publis (2018)
ISBN 10: 1478347333 ISBN 13: 9781478347330
New Paperback Quantity Available: 18
Print on Demand
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description CreateSpace Independent Publis, 2018. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 1478347333

More Information About This Seller | Contact this Seller

Buy New
US$ 7.86
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

2.

Hopkins, Claude
ISBN 10: 1478347333 ISBN 13: 9781478347330
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2012. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9781478347330

More Information About This Seller | Contact this Seller

Buy New
US$ 6.10
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Hopkins, Claude
Published by CreateSpace Independent Publis (2018)
ISBN 10: 1478347333 ISBN 13: 9781478347330
New Paperback Quantity Available: 10
Print on Demand
Seller:
Save With Sam
(North Miami, FL, U.S.A.)
Rating
[?]

Book Description CreateSpace Independent Publis, 2018. Paperback. Condition: New. Brand New! This item is printed on demand. Seller Inventory # 1478347333

More Information About This Seller | Contact this Seller

Buy New
US$ 7.27
Convert Currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, Rates & Speeds

4.

Claude Hopkins
Published by Createspace, United States (2012)
ISBN 10: 1478347333 ISBN 13: 9781478347330
New Paperback Quantity Available: 10
Print on Demand
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Createspace, United States, 2012. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic Scientific Advertising ). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, My Life in Advertising is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing. Seller Inventory # APC9781478347330

More Information About This Seller | Contact this Seller

Buy New
US$ 10.60
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Claude Hopkins
Published by Createspace, United States (2012)
ISBN 10: 1478347333 ISBN 13: 9781478347330
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Createspace, United States, 2012. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic Scientific Advertising ). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, My Life in Advertising is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing. Seller Inventory # APC9781478347330

More Information About This Seller | Contact this Seller

Buy New
US$ 10.97
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Hopkins, Claude
Published by CreateSpace Independent Publishing Platform (2012)
ISBN 10: 1478347333 ISBN 13: 9781478347330
New Paperback Quantity Available: 10
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description CreateSpace Independent Publishing Platform, 2012. Paperback. Condition: New. Seller Inventory # INGM9781478347330

More Information About This Seller | Contact this Seller

Buy New
US$ 10.07
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

7.

Hopkins, Claude
Published by CreateSpace Independent Publishing Platform
ISBN 10: 1478347333 ISBN 13: 9781478347330
New Softcover Quantity Available: 1
Seller:
Ohmsoft LLC
(Lake Forest, IL, U.S.A.)
Rating
[?]

Book Description CreateSpace Independent Publishing Platform. Condition: New. Paperback. Worldwide shipping. FREE fast shipping inside USA (express 2-3 day delivery also available). Tracking service included. Ships from United States of America. Seller Inventory # 1478347333

More Information About This Seller | Contact this Seller

Buy New
US$ 16.27
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Hopkins, Claude
Published by CreateSpace Independent Publishing Platform
ISBN 10: 1478347333 ISBN 13: 9781478347330
New PAPERBACK Quantity Available: > 20
Seller:
Russell Books
(Victoria, BC, Canada)
Rating
[?]

Book Description CreateSpace Independent Publishing Platform. PAPERBACK. Condition: New. 1478347333 Special order direct from the distributor. Seller Inventory # ING9781478347330

More Information About This Seller | Contact this Seller

Buy New
US$ 9.55
Convert Currency

Add to Basket

Shipping: US$ 7.00
From Canada to U.S.A.
Destination, Rates & Speeds

9.

Claude Hopkins
Published by CreateSpace Independent Publishing Platform
ISBN 10: 1478347333 ISBN 13: 9781478347330
New Paperback Quantity Available: > 20
Print on Demand
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description CreateSpace Independent Publishing Platform. Paperback. Condition: New. This item is printed on demand. 132 pages. Dimensions: 9.0in. x 6.0in. x 0.3in.My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic Scientific Advertising). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, My Life in Advertising is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing. This item ships from La Vergne,TN. Paperback. Seller Inventory # 9781478347330

More Information About This Seller | Contact this Seller

Buy New
US$ 16.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Hopkins, Claude
ISBN 10: 1478347333 ISBN 13: 9781478347330
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description 2012. PAP. Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9781478347330

More Information About This Seller | Contact this Seller

Buy New
US$ 6.25
Convert Currency

Add to Basket

Shipping: US$ 12.42
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book