Advertising In A Digital Age

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9781480049611: Advertising In A Digital Age
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If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks? Let an online marketing expert teach you the secrets of advertising online to achieve business goals. She'll show just how inexpensive it is to advertise digitally. Use Online Advertising to:

  • Reach more people while spending less
  • Interact with your community
  • Collect feedback and monitor results in real-time
  • Make real-time adjustment
  • Target and re-target your messages for relevancy
Online Advertising has revolutionized how marketers target and capture audiences; don't be left behind! Advertising in a Digital Age can help you understand this market so you use your advertising budget more effectively and get as much free advertising as possible. The author, a Global Online Strategist and Consultant certified in Adwords and Analytics, covers some of the most common forms of online advertising - Google AdWords and Social Media Advertising - and offers tips to help you create ad campaigns that convert digital browsers to buyers. You'll learn:
  • The pros and cons of the most utilized types of online ads and platforms
  • The most used targeting methods to maximize ad exposure for your target audience
  • 9 advanced tips and tricks to get the most out of Google AdWords
  • What Native Advertising is and why it matters
  • Types of ads on Facebook, Twitter, YouTube, and Linkedin
  • The most important rates and metrics in Online Advertising
 The book includes a free bonus section: 50-plus online advertising resources to save you time and money and keep you up-to-date in the digital world. Whether your customers are global or local, advertising online can take your business to the next level. Tags: online marketing, small business, online promotion, adwords, social media advertising, online advertising, online target, google

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From the Author:

I write my books with a lot of dedication and from the heart. I have a passion for online marketing and for supporting and encouraging others to make the changes that can grow their online business.  Online marketing is an ever-evolving industry and, as such, keeping up with the latest trends can be challenging.

My books are aimed at small businesses, startups and those who are looking to take their business online for the first time. I have a lot of experience in the industry and want to share my experience and insights with people who are looking to maximize their online potential. As well as writing books I also run my own publishing company (globalndigital.com) that supports and encourages independent authors to take their work and themselves to the world.

I hope you enjoy my books and I'd appreciate any feedback and reviews. I'm always looking to challenge myself and improve the way that I work.  I openly encourage my readers and clients to let me know what I can do differently in the future.  Finally, remember that everyone's got at least one book in them.  Ever wanted to write and publish yours but don't know how? Check out my website (globalndigital.com) to see where I can help you.

About the Author:

Gabriela Taylor (gabrielataylor.com) is an internationally educated Global Online Marketing Strategist and Consultant who's worked with some of the world's biggest brands in Telecommunications, Retail, Lifestyle and Advertising.

A recognized expert and specialist in Social Networking, Mobile Marketing and Search Engine Optimization she is fluent in 7 languages, has lived and worked in many countries throughout the world and has experience of implementing successful web-presence strategies for both startup and large established organizations. She is fully certified in Google AdWords and Analytics and furthermore is an experienced coach and business mentor.

She is the founder of Global & Digital (globalndigital.com), a publishing company specializing in assisted self-publishing services and mentoring for independent authors. Gabriela is also involved in other businesses offering Online and Offline Marketing services, Cross-Cultural business consultancy and has also published several industry related books:

  • Pinterest Marketing: The Ultimate Guide
  • Socialize To Monetize: How to Run Effective Social Media Campaigns Across the Top 25 Social Networking Sites
  • Building and Marketing Your Business with Google
  • Zero Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget
  • Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising
  • Globalize to Monetize: Taking Your Online Business To New Markets
  • Plan, Create, Optimize, Distribute: Your Strategic Roadmap to Content Marketing Success
  • Targeting Your Market: Marketing Across Generations, Cultures & Gender
  • Mobilize to Monetize: The Fast Track to Effective Mobile Marketing
  • Tumblr for Business: The Ultimate Guide

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781909924031: Advertising in a Digital Age: Best Practices for Adwords and Social Media Advertising (Give Your Marketing a Digital Edge)

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ISBN 10:  1909924032 ISBN 13:  9781909924031
Publisher: Global & Digital, 2013
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Book Description Createspace Independent Publishing Platform, United States, 2012. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Online advertising has brought with it more benefits than traditional marketers could have anticipated. With online advertising and marketing you can reach more people at a global level, you can target your messages to be more relevant to your audience, you can interact with your community and collect their feedback in real-time, you will need a smaller budget and you can monitor results and make changes on the go. Throughout this book, I will cover some of the most common forms of online advertising and also provide tips on how to better improve your online advertising experience as a business owner or marketer. Seller Inventory # APC9781480049611

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Book Description Createspace Independent Publishing Platform, United States, 2012. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Online advertising has brought with it more benefits than traditional marketers could have anticipated. With online advertising and marketing you can reach more people at a global level, you can target your messages to be more relevant to your audience, you can interact with your community and collect their feedback in real-time, you will need a smaller budget and you can monitor results and make changes on the go. Throughout this book, I will cover some of the most common forms of online advertising and also provide tips on how to better improve your online advertising experience as a business owner or marketer. Seller Inventory # APC9781480049611

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Book Description CreateSpace Independent Publishing Platform. Paperback. Condition: New. This item is printed on demand. 172 pages. Dimensions: 7.9in. x 5.0in. x 1.0in.If your customers are spending more and more time online, why arent you advertising there Do you think its too expensive, too confusing, too hard to reach your target market If your business is already active online, is it getting enough bang for its bucksLet an online marketing expert teach you the secrets of advertising online to achieve business goals. Shell show just how inexpensive it is to advertise digitally. Use Online Advertising to: Reach more people while spending lessInteract with your communityCollect feedback and monitor results in real-timeMake real-time adjustmentTarget and re-target your messages for relevancyOnline Advertising has revolutionized how marketers target and capture audiences; dont be left behind!Advertising in a Digital Age can help you understand this market so you use your advertising budget more effectively and get as much free advertising as possible. The author, a Global Online Strategist and Consultant certified in Adwords and Analytics, covers some of the most common forms of online advertising - Google AdWords and Social Media Advertising - and offers tips to help you create ad campaigns that convert digital browsers to buyers. Youll learn: The pros and cons of the most utilized types of online ads and platformsThe most used targeting methods to maximize ad exposure for your target audience9 advanced tips and tricks to get the most out of Google AdWordsWhat Native Advertising is and why it mattersTypes of ads on Facebook, Twitter, YouTube, and LinkedinThe most important rates and metrics in Online AdvertisingThe book includes a free bonus section: 50-plus online advertising resources to save you time and money and keep you up-to-date in the digital world. Whether your customers are global or local, advertising online can take your business to the next level. Tags: online marketing, small business, online promotion, adwords, social media advertising, online advertising, online target, google This item ships from La Vergne,TN. Paperback. Seller Inventory # 9781480049611

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