B-to-B Online Marketing Toolkit - 2011: The Step-by-Step Plan for Leveraging Online Marketing to Produce Bottom-line Results

 
9781481174107: B-to-B Online Marketing Toolkit - 2011: The Step-by-Step Plan for Leveraging Online Marketing to Produce Bottom-line Results
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Bob DeStefano's B-to-B Online Marketing Toolkit will provide you a step-by-step plan to leverage online marketing to produce bottom-line results for your company. As an online marketing consultant and professional speaker for over 15-years, Bob has spoken with thousands of business leaders about their marketing. Most discussions centered on a common challenge: They know online marketing is important to the success of their company, but they find it overly confusing. They are not sure where to begin to put online marketing to work. In this Toolkit, Bob eliminates the mystery of online marketing and provide you with a proven action plan for your company. For the first time, online marketing will become understandable and you will be empowered with actionable ideas, best practices and strategies you can put to work immediately to produce results. Loaded with helpful exercises, checklists and step-by-step strategies, this Toolkit will show you how to: + Turn your Website into a lead generation machine + Attract targeted prospects from search engines + Use social media as an online public relations tool + Profit from email marketing + Measure your online marketing success

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About the Author:

Bob DeStefano is an online marketing strategist, professional speaker and author with over 18 years experience helping B-to-B companies leverage online marketing to produce bottom-line results. Through his speaking, writing and consulting, Bob's mission is to make online marketing understandable and empower business leaders with actionable tips and strategies they can put to work to generate leads and sales, strengthen relationships with customers and measure the return on their marketing investments. Since the birth of the commercial Web in the early 1990's, Bob has been helping business leaders create successful online marketing strategies. Bob's online marketing career began as a strategic planner for Dean Witter, Discover & Co. specializing in Internet and online marketing strategies. At Dean Witter, Bob spearheaded the creation of the company's first Website. As president of SVM E-Marketing Solutions, a leading B-to-B online marketing agency, Bob has worked with a wide variety of companies, from Fortune 500 companies to small family-owned businesses and non-profit organizations, to help them leverage online marketing to achieve bottom-line results.

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