Zeichen der Zeit: Eine Einführung in die Semiotik (German Edition)

 
9781481819930: Zeichen der Zeit: Eine Einführung in die Semiotik (German Edition)
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Diese Einführung erklärt die wichtigsten semiotischen Begriffe und Theoreme, um sie dann anhand von Beispielen aus dem medialen Bereich zu überprüfen. Wer mit Gestaltung, Kommunikation und Design als Urheber oder Vermittler zu tun hat, wird hier Methoden finden, um komplexe Zeichensysteme nicht nur zu analysieren, sondern auch zu konstruieren. Ideal für Einsteiger in die Semiotik, Designer, Kreative aller Art. In 14 Kapiteln beschreibt das Buch den Weg von den semiotischen Grundbegriffen bis zu den gesellschaftlichen Implikationen der angewandten Zeichentheorie.

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About the Author:

Markus Caspers studied Fine Arts and German Language and Literature, was promoted Ph.D. in Design Studies. He is Professor for Design and Media at the Neu-Ulm University of Applied Sciences (Germany). Numerous publications on design and popular culture (see www.markus-caspers.de).

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